Advertising: World’s second oldest profession, is art masquerading as science. We at Granddad Communications, Understand the consumer needs and relate them to the product benefit and then find a connecting consumer insight that inspires the creative communication that’ll be conceptualized and designed by our creative team.
We believe every advertising piece of art must answer these questions
Why do we want new advertising?
What is the objective?
What is the target audience?
What is the insight?
What do they (TA) think?
What would we like them to think?
What is likely to achieve this change?
Why should they believe it?
What is the brand personality?