Advertising

Advertising: World’s second oldest profession, is art masquerading as science. We at Granddad Communications, Understand the consumer needs and relate them to the product benefit and then find a connecting consumer insight that inspires the creative communication that’ll be conceptualized and designed by our creative team.​

We believe every advertising piece of art must answer these questions

 

Why do we want new advertising?

What is the objective?

What is the target audience?

What is the insight?

What do they (TA) think?

What would we like them to think?

What is likely to achieve this change?

Why should they believe it?

What is the brand personality?

What We Deliver:

Brand Strategy

Naming & Logos

Rebranding

Brand Identity

Research & Analysis

Environmental/space branding

Brand Positioning

Brand Guidleines

Retail branding

Brand Semiotic strategy

Packaging

Visual Identity Systems