Managing all components of a successful marketing strategy has become a juggling act in the 21st century. How can one organization possibly keep every ball within the air between social media management, e-mail marketing campaigns, and, especially, SEO? Hence, why hiring a content marketing agency is becoming the new norm of major organizations having someone manage their content marketing strategy. Your agency needs to have the knowledge, expertise, and moxie to give you the strong digital presence that businesses need to succeed.
Not every content marketing agency is created equal. As a client, you would like to speak your needs openly and clearly. You need to be responsive to feedback. You have to trust your agency enough to allow them to hunt down opportunities to create your brand, and once they do, be ready to allow them to know what you think that .
Here are five important questions you need to ask before when you're hiring a content marketing agency,
Do they have experience with your industry?
Your content agency must have good experience together with your industry, or they won’t be ready to speak your customers’ language as you'd . And that means your content will do more harm than good to your brand — because it’ll find yourself creating bad impressions of your business within the minds of potential customers.
Think of your content as your company’s evangelist within the eyes of prospects. It represents you when your clients are looking for information and speaks to them on your behalf.And they take every word in your content as coming from you.
It’s not 100% necessary, however, that an agency works specifically in your industry. While it does help, sometimes an outdoor perspective are often helpful. It can help to eliminate bias and can often lead to innovative ideas. This works better if there are similarities between your industry and the agency’s area of expertise. Sometimes the simplest thanks to determine whether workplace may be a slot in reference to this question is to match what they’ve through with what you’re trying to try.
Ask the agency to show some examples of their previous work?
At this point and time, it’s essential for agencies to showcase their previous work. It boosts trust and provides insight into how they can successfully run events, campaigns, and projects for clients. In fact, you shouldn’t have to ask this question – this should be readily available on their website.While case studies are typically created by the content marketing agency itself, testimonials from clients come directly from the mouths of the clients and can offer unbiased feedback about working with the agency in question.
Examples of an agency’s previous work, coupled with testimonials from clients, are highly valuable. These items can provide information about things like types of work they’ve done, clients they’ve worked with, and how they’ve organized their team to take on certain projects, which brings up the next question.
Ask how will the agency handle reporting and information sharing?
This goes back to the issue of communication. How regularly will your digital marketing agency report results back to you, and in what format?
This should absolutely be outlined in your contract, as without regular reports you won’t skills your campaign is doing – and, by extension, how well your digital marketing agency is serving you. A typical structure would offer a proper report monthly detailing your analytics across the marketing campaigns they’re running for you.
Since any marketing effort will take some time to get results (although digital marketing typically brings in results more quickly than traditional ones), you will need to exercise some patience.
It’s generally best to attend for the formal report, instead of invite numbers shortly after a campaign is launched. This is because your numbers are going to be far more accurate if they’ve been measured for an honest amount of your time , instead of a couple of days or every week .
How is the agency going to make you money?
The success of a marketing campaign can seem like a complex thing to measure. How does one measure things like brand awareness, people’s attitude toward your brand, or what proportion they like your content?
The three letters everyone cares about R-O-I. For what you pay, what can an agency give you in return? If the connection works in your favor (as you hope and intend), the quantity of cash you earn should outweigh the quantity spent on the agency’s work. A solid content marketing agency should be ready to measure your return on marketing investment.
Ask agency that what would be their process to meet your marketing goals
Instead of asking about how they're getting to assist you accomplish your goals, be more exploratory in your question by asking about the precise process.
It’s easy for workplace to answer back that they're getting to assist you come up with a sound marketing strategy if you ask how. On the other hand, asking about the process itself will yield more insights into the details of the strategy. If an agency cannot articulate its process in detail including the tools required and the frequency of interaction with your team, consider looking elsewhere.
Want to learn more about this? get in touch with experts at Granddad Communications