5 Ways to survive brand quarantine during COVID-19

Updated: Jan 12

As Marketers, Agency owners, and also other business owners, many of us are not prepared for the current situation because of the novel Coronavirus (COVID-19). Most of us never lived a pandemic, but now we’re now personally experiencing one. We are used to helping clients and even in our case with short term campaigns and scheduled posts in Social Media which are irrelevant to the scenario we’re facing. This is where crisis communications learning will become invaluable. Without a doubt, we’re in a crisis and this crisis will not go away any time soon. As Marketers or business owners we shouldn’t keep marketing with our head in the sand. We have to pause scheduled tweets or pre-written content for campaigns and should not continue to market as if we were still living in a pre-Coronavirus digital environment.

Now, here are the 5 Ways to survive brand quarantine during COVID-19

  1. Unique Conditions Provide Opportunities

  2. Local SEO and Your Online Reviews are now More Relevant

  3. Use this Quarantine time to Finish Your Digital To-Do Lists

  4. Prepare Your Bounce-Back Strategies for the Brand

  5. Connect With Your Customers on Social Media during a Critical Moment

1.Such Unique Conditions Provide Opportunities for a Special Offer

During such an uncertain time, we will have the opportunity to show support for our customer base by offering special discounts that will make your revenues flowing. Identify your product-market fit and create such offers. All most majority of people are at home browsing, looking for offers to save money during the time of unrest. It’s is a great way to engage your audience and keep a steady stream of revenue and you can push out your special offers through pay-per-click(PPC) advertising and social media.

2.Local SEO and Your Online Reviews are now More Relevant

We’ve all reduced/stopped our travel and are staying at home. In these rare scenarios where we do not leave our house, we’re looking for nearby destinations for products and services. This will make us want to make sure our business is using local SEO strategies to optimize our website for “near me” searches. You want the Audience in your geo region to be able to find you easily online so they can turn to you first. In a situation where all of us are looking for convenience, this gives your business a chance to provide assistance during uncertain times like this for families.

Another way to boost local SEO during this time is not to forget about the importance of adding positive reviews. During the coronavirus, Online Reputation Management (ORM) is as important as ever because this is a time to really connect with your target audience during a chaotic time. To provide product or service to people during a time like this—when it is most needed during COVID-19 pandemic— is likely to be rewarded with a great review.

3.Use this Quarantine time to Finish Your Digital To-Do Lists

Now, all the time you’ve been saving with commuting to the office or been in in-person meetings, your schedule is likely freed up some time for you. Those marketing To-Do-Lists that may have fallen through the cracks and been overlooked can now be addressed.

Maybe your website needs a fresh look or to have a conversion rate optimization and also it’s an ideal time to do an SEO audit of your website to ensure you’re maximizing your optimization strategies.

Pay-Per-Click (PPC) Advertising will be a Smart Move Right Now

With almost everyone at home in front of their screens, it’s a great opportunity for businesses to use PPC Marketing/Advertising to connect with their audience and gain a competitive advantage. And also a great chance to save some money within your digital marketing budget. On average, cost-per-clicks have been decreasing since last week And CPC is likely to continue to decrease in the coming week, reducing the amount of money an advertiser pays a publisher for every ad click. That gives your business another opportunity to scoop up that lost market share from others pulling back during this time.

4.Prepare Your Bounce-Back Strategies for the Brand

As we all hope, that coronavirus outbreak should fade (just like in China) after a few months. And that’s when things get normal and customer’s spending habits stabilize. We must remember that SEO is more of a long-term strategy. Today’s SEO campaign will also affect your organic search traffic three months from now. Pausing an SEO campaign now could have a harmful impact on the revenue potential two months from now when the Coronavirus starts to become a distant memory.

5.Connect With Your Customers on Social Media during a Critical Moment

We’re all facing the impact the coronavirus outbreak has had on our lives whether we’ve tested positive or not. We’re taking precautions.we’re locked in our homes and kids aren’t in school. we cant visit our friends. We can hang out with friends neither go to movies. This is a time to show some empathy to others and help out where you can. This is the time all of us need to be sensitive and not too sales or pushy — but it’s a great opportunity for our brand to stand out during difficult times. More people are on social media while stuck at home, scanning for updates, and trying to stay connected in a suddenly isolated world.

Also. Use the business to contribute to area food banks or assist the elderly to shop their groceries. And promote your good deeds with Social Media Marketing to help build your brand and the SEO that you have already done will boost these results.

By Srinath Reddy Polu

Founder & CEO at granddAD communications