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Best Times to Post on Each Platform, Based on Insights from 20k Users



Today, more than 3.96 billion active social media users all over the world. To break it down, 90.5% of social media users are Millennials, People use social media to find career opportunities, connect with other people across the globe, or use it as a platform where they will express and share their thoughts, feelings, insights, and emotions. It gives people the facility to succeed in bent their loved ones despite physical distance, and it provides a useful platform to share information.


As per a survey of more than 1,000 US consumers and 250 business executives to better understand how they use social media and its impact on an organization. From increasing investment to using social data to tell opportunities outside of selling, businesses are doubling down on social media following a year of accelerated transformation.

Both brands and their customers were constantly adapting within the way they operated online, resulting in new patterns of interaction and engagement on social media. it’s no surprise that our review of the simplest times to post on social media showed many notable changes within the data for 2021, with increased and ranging engagement across platforms and industries.


To build a large Instagram following, you would like to make compelling content that your audience actually craves. But if you do not post your content at the proper time, most of them will never see it.

The best thanks to finding a perfect posting time is by testing the timing of your posts to ascertain which post time generates the foremost audience engagement.


Sprout Social, which is a social media management platform with over 20,000 customers, has analyzed their customer data to see what time and day their social media posts generated the most engagement.


Instagram



The most used social media platform in the world is Instagram, Instagram continued to step up new features such as Reels, enhance Stories, and push discovery on its Explore page. This made it an ideal platform for social media audiences handling lockdown measures to seek out and share new hobbies. If you’re looking to amplify your Instagram strategy, use these best times to post, the best time to post on Instagram is between 10 AM and 3 PM CDT. However, the extent of engagement you get can change dramatically counting on what day of the week you post. The best days to post on Instagram are Wednesday throughout the day, but particularly around 11 AM, and Friday from 10 AM to 11 AM.

According to sprout social research, these are the best times to post.

  • Best times: Tuesday 11 a.m.–2 p.m., Monday through Friday 11 a.m.

  • Best day: Tuesday

  • Worst day: Sunday

Best and worst times to post on Instagram for nonprofit

  • Best times: Wednesday 10 a.m.–6 p.m.

  • Best day: Wednesday

  • Worst day: Sunday

Best and worst times to post on Instagram for travel & tourism

  • Best times: Thursday 7 a.m., Monday 11 a.m.–3 p.m.

  • Best day: Thursday

  • Worst days: Saturday, Sunday

Best and worst times to post on Instagram for media

  • Best times: Tuesday 1–5 p.m., Wednesday 11 a.m., Thursday 8–9 a.m.

  • Best day: Tuesday, Wednesday, Thursday

  • Worst day: Sunday

Best and worst times to post on Instagram for restaurants

  • Best times: Monday 9 a.m.–1 p.m.

  • Best day: Monday

  • Worst day: Saturday



Facebook



Facebook is one of the most used platforms of social media platforms in the world, Compared to past years, there were few completely ‘off’ times for Facebook when reviewing the past year of data. According to sprout social research, Weekends, late-night, and earlier morning all showed more consistent engagement and became far more opportune times for brands to urge eyes on their content.

  • Best times: Tuesday, Wednesday, and Friday 9 a.m.–1 p.m.

  • Best days: Tuesday, Wednesday, Friday

  • Worst day: Saturday

Best and worst times to post on Facebook for travel & tourism

  • Best times: Tuesday and Wednesday 9 a.m.–1 p.m., Friday 10 a.m.–noon

  • Best day: Wednesday

  • Worst day: Sunday

Best and worst times to post on Facebook for restaurants

  • Best times: Monday noon, Friday 1–2 p.m.

  • Best day: Friday

  • Worst day: Sunday

Best and worst times to post on Facebook for media

  • Best times: Friday 7 a.m., Tuesday 6–9 a.m.

  • Best days: Tuesday, Wednesday, Friday

  • Worst day: Saturday

Best and worst times to post on Facebook for nonprofit

  • Best times: Wednesday 10 a.m.–5 p.m.

  • Best day: Wednesday

  • Worst day: Saturday (minor difference)


Twitter




Twitter's stream moves faster, so you will probably be posting multiple times each day, and it would be interesting to match this data up to your own to ascertain how that impacts your approach. According to Sprout's research, Wednesdays between 9 am and three pm are the simplest days to post your tweets, while Tuesday to Thursday between 9 am and 11 am is also a high engagement time.

  • Best times: Wednesday 9 a.m.– 3 p.m., Tuesday through Thursday 9–11 a.m.

  • Best day: Wednesday

  • Worst day: Saturday

Best and worst times to post on Twitter for nonprofit

  • Best times: Wednesday 10–11 a.m, 2–4 p.m.

  • Best day: Wednesday

  • Worst day: Sunday

Best and worst times to post on Twitter for restaurants

  • Best times: Wednesday noon–2 p.m., Thursday 8 a.m.–2 p.m.

  • Best day: Thursday

  • Worst day: Saturday

Best and worst times to post on Twitter for media

  • Best times: Monday 6 a.m. & 9 a.m., Tuesday 7 a.m.

  • Best day: Monday, Tuesday

  • Worst day: Saturday

Best and worst times to post on Twitter for travel & tourism

  • Best times: Monday 10 a.m.–2 p.m., Wednesday 8–9 a.m.

  • Best day: Monday, Tuesday

  • Worst day: Saturday

LinkedIn


Twitter's stream moves faster, so you will probably be posting multiple times each day, and it would be interesting to match this data up to your own to ascertain how that impacts your approach. according to Sprout's research, Wednesdays between 9 am and 3 pm are the best days to post your tweets, while Tuesday to Thursday between 9 am and 11 am is also a high engagement time.

  • Best times: Tuesday through Thursday 9 a.m.–noon

  • Best days: Tuesday and Wednesday

  • Worst day: Sunday


Want to learn more about this? get in touch with experts at Granddad Communications