• Teresa GC

Best Tools for your SEO Agency


SEO is an acronym for Search Engine Optimization, which is the process of improving (optimizing) a website so that it is more readily found online. SEO primarily focuses on improving a website’s rankings in search engines like Google and BING. The higher a website appears in the search engine rankings, the greater the likelihood that it will be visited. When a website received more traffic, there is a likelihood for more business



Working with an SEO agency can help your business to achieve these things:


> Better visibility

> Better traffic

> More leads

> More conversions

> Better ROI


Best Available tools for your SEO Agency


SEMrush:

Use it if your top priority is keyword research, competition analysis, and site audit.



SEMrush is primarily known for its keyword research and competitive intelligence capabilities. If your client is relatively new in the market or operates in a space with lots of competitors, then it’s not going to be easy to rank for high volume, high competition keywords. In such cases, your best bet would be to start targeting low competition keywords with high traffic potential.



You can use SEMrush’s Keyword Magic tool to identify the best keywords to focus on for your clients’ websites. You can find both head terms and long-tail keywords for your campaign, but if you’re targeting long-tail keywords with high traffic potential, look for keywords that have low-to-medium search volume, low competition, and low keyword difficulty.


The SEMrush toolkit also features one of the most advanced SEO audit tools on the market. With the SEMrush Site Audit tool, you’ll be able to quickly identify and fix all the critical errors on your clients’ websites.


HubSpot:

Use it if your top priority is optimizing your clients conversion rates


HubSpot provides a whole suite of SEO and content tools to build your search authority and skyrocket conversions.


HubSpot’s SEO tools are integrated with HubSpot’s content strategy tool, a tool which allows you to easily discover and rank for the topics that matter to you and your clients. This integration can be really helpful when you’re researching potential keywords in your clients’ niche to create content on.



Since HubSpot’s SEO tools are also paired with other Conversion Rate Optimization (CRO) tools such as landing pages, A/B testing, conversational bots, and calls-to-action, you can really focus on maximizing the conversion rates for your clients, both macro conversions (visitors buying their product/service) and micro conversions (visitors signing up for their newsletter, watching a promotional video, etc.



Serpstat :

Use it if you have a smaller budget, but would still like a reliable SEO tool.



Launched in 2013 as simply a keyword research tool, Serpstat has gradually evolved into a full-fledged SEO and PPC analysis platform.


With Serpstat, you can do keyword research, competitive analysis, technical site audits, backlink analysis, and much more. The data generated via this tool may not be as accurate or comprehensive as other tools like SEMrush or Ahrefs, but it’s still a reliable SEO tool. And considering the fact that Serpstat’s plans start at a modest $19/month, it’s well worth the investment.


Top Features


> Serpstat’s advanced site audit tool allows you to uncover and eliminate all the critical SEO errors on your website.


> With the incredibly useful “Search Questions” function, you can research niche questions and find ideas for creating traffic-driving content.


> With the “Related Keywords” report, you can generate all the search queries that are semantically associated with your seed keyword.