Almost 3.4 billion of the 4.2 billion total active internet users worldwide use social media. Your success on social media entirely depends on the success of the content you post. Managing your social media presence in the workplace is often tough. And then comes the added pressure of guaranteeing internet success for clients. A social media strategy could also be a summary of everything you plan to undertake to and hope to understand on social media. It guides your actions and allows you to understand whether you’re succeeding or failing. The more specific your plan is, the simpler it'll be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to live.
Check out these best practices content to publish high-performing posts and streamline your agency’s workflow.
Know your clients Social Media Platform
Whether your clients are large corporations or businesses just starting out, every brand must boost its brand visibility. Even your own brand must boost its online performance. Sometimes brands and agencies make the error of treating all social media platforms as equivalent. They are not. If every social media platform was equivalent, there wouldn’t be numerous. Each platform has its own personality so you would like to spot and mold your content and strategy accordingly. People use Facebook, Instagram, LinkedIn, and Youtube very differently. You cannot expect to draw in an audience on Instagram with equivalent content that you simply posted on LinkedIn. so your content should be unique and attractive.
Create attractive Content for Each Channel
it’s important to optimize each post for its platform. Write a copy that’s the ideal length for each channel. For example, the optimal length for social media posts on Facebook and Twitter is somewhere around 80 characters. The best length for Instagram posts is about 50% longer or around 125 characters.
Publish optimized images and videos: Adhering to every social media channel’s ideal ratio for images and videos might mean extra work. But resizing images and videos for every platform ensures you’ll get maximum value from your visual content.
Leverage the choices each channel offers: Instagram posts won't support links, but they’re ideal for hashtags. Likewise, Facebook isn’t the simplest place for hashtags, but it’s an excellent place for sharing links to blog posts and merchandise pages.
By Retargeting and Remarketing
When people look for products or services on Google, they're actively trying to find this stuff – they're hot leads. It is not an equivalent case on social media. To convert the cold traffic from social media into warm traffic you would like to remarket. Retargeted customers have a 70% more chance of converting. Social media monitoring helps you propose your remarkable campaigns. Monitor your audience once they engage together with your page and posts. Pay close attention to their comments and therefore the posts with which they're engaging. The next time you send a billboard to their inboxes, it might be tailored around these insights.
Another way to remarket your brand to your existing audience members is to collect insights about their topics of interest. Encourage your clients and send gated content revolving around these topics. These are bound to catch the eye of your cold leads. Once they sign-up for an e-book or a webinar, you'll send them promotions that are targeted for more leads down the sales funnel.
To turn strangers into prospects you'll get to create brand awareness. Offer helpful pieces of content and educate them about why they have your service or the advantages that await them by signing on. Every step you're taking via social media is often managed via social media management tools. Remember, building a web brand image comes patiently. Keep monitoring, reading the data, take actions based on the insights, and do not stop measuring the impact.
Know your client Competitor
A competitive analysis allows you to know who the competition is and what they’re doing well (and not so well). You’ll get an honest sense of what’s expected in your industry, which can assist you to set social media targets of your own. Social listening is different to stay an eye fixed on your competitors.
Do searches of the competition’s name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what people are saying about them. Use a social media management tool like Hootsuite to line up listening streams to watch relevant keywords and accounts in real-time.
Write With Your Brand Voice
Without a recognizable voice, the content you publish risks blending in with everything else on your followers’ timelines. By developing a brand voice, you can:
Showcase the personality behind the social media page
Make the brand sound more human
Build a well-known presence that followers can easily connect with
To establish a brand voice, start by reflecting on the organization’s mission and values. Identify some of the brand’s key characteristics.
Then consider how your audience speaks, and pinpoint common idioms and topics. Share lists of what to mention and what to not say together with your team to make sure everyone uses an equivalent voice.
Scheduling Social Media Content
Finding the proper time to publish social media content is critical, as posts have limited time to form an impression. For example, the lifespan of a tweet is simply 15 to twenty minutes. The closer you'll get to the perfect posting time the more you'll improve social media performance.
Check your social media scheduling tool. Dashboards like Agorapulse identify the simplest times to post supported when your audience is presumably to interact.
Use standard recommendations. Some studies have found the simplest times to post on social media. Although these recommendations aren’t specific to your audience, they provide an honest start line.
Review your social media insights. Social media channels like Facebook and Instagram can pinpoint when your followers are presumably to be online.
Want to learn more about this? get in touch with experts at Granddad Communications