How To Create The Best Content For Local Businesses
If you want to stand your business in the local area you can take full advantage of being found in local search. You need some great content to make that happen but it can get confusing.
Here are some great ideas to build the best content for your Local business:
Articles about your Nitch and Local area:
One of the easiest and best things you can do to tie you to your local market is to write an article for your blog that covers a topic that relates both to your business and to your local area. Start thinking of ways you can do this to build the content which attracts your target audience or local audience.
Success stories featuring local customers:
Another great way to keep things local to talk about your successes which you have got for your local customers this can come in form of case studies where you basically showed the problem you solved or the transformation you made for someone in your area, you can use geotagged photos. Photos of your local customers with their permission and you should definitely mention the city or neighborhood that they are from Just including the local information helps you in search engines place you in a specific local area which is great for ranking locally.
Sponsored content for Local micro Influencers:
Every city even smaller towns if you live in one of those do you have social media influencers in smaller markets called micro-influencers which are basically local social media celebrities who are well known enough in the area that their posts get seen by lots of locals. They are actually going to be affordable for you to engage with. So think of people who have lots of followers on Instagram or Twitter and the good news here is you don’t need to create the content yourself for this. All you have to do is work out a deal with micro-influencers and decide if you want them to post from your business like where you actually are or just enjoying your product or service on their own or just talking about it. It could be a review or just a shout out letting people know you are there. So just do a little research to find the best candidates and reach out to them with your ideas and they will likely have a few ideas of their own too.
Numbered listicles featuring your local area:
If you want some local buzz, nothing will be sure worthy then will be called a listicle which is just combining an article with a list. People share these numbered list articles more than double than they share articles without the number in the title. not only that but once they shared they are much more likely to actually click on and read. So think about the top 10 places or bars or events or anything specific whatever in your city that you could feature a list like that. But of course, you have to keep it related somehow do what you offer it can't just be totally random. So you can tie your service back into it somewhere in the list. For example, you might want to write a listicle of the top 10 picnic spots in Hyderabad.
People are always after a first-page Google ranking and everyone wants to be number 1 in their area but what if you could be above that and take position zero they are many question people ask google and even of their smart speakers like Alexa, Google and they like to answer with a handpicked best answer and they tend to show localized answers to people if it applies. So think of the questions that you can answer that people might be asking then just put that in your FAQs and answer it simply and completely preferable in one short paragraph.
Landed pages for every location:
This obviously applies if you have multiple locations but if you do you want to have these separate location pages for every storefront or if a retails place you have this lets each page be ranked in local search results. Resulting in higher rankings for your local pages and this is going to help you in standard search results. But mostly it is going to help you in highly covered 3 map listings.
Guest posts on local blogs:
This isn't content which you create on your own site but rather it’s content you would make for your blog that covers your local area. You will basically write an article related to what you offer in some way make sure you keep it helpful rather than promotional and you can write about how to do something like advice, checklist which whatever makes sense just make sure that is related to your local area and try to pitch few local blogs and the way guest posting works is that you basically provide valuable content and they should provide you in return with a link back to your site usually in the bio. This works great in local SEO because it's not just a backlink that is valuable on its own but it's from a local blog that gives much more geographical weight.
Want to learn more about this? get in touch with experts at Granddad Communications