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How to draft a digital marketing proposal in 2021

Updated: Apr 1


Image Credits: proposable

Although the Digital marketing race has started long ago knocking on the doors of the business world, you might be surprised by the process’s implementation slowness of a great portion of the business world. Digital marketing is made up of a lot of moving parts. There is always a huge interest in digital marketing and innovation in marketing. Customers engaging with your brand on social media, via apps, and through your website can have their experience of your organization enriched with the integration of these key 21st-century marketing.

As this is a competitive world. You are not the only digital marketing agency in town. There are others in the business as well. Hence, any prospective customer has a variety of options to choose from. The client needs the best because he is going to pay for it. Therefore you need to prepare a proposal and pitch it to win the contract.

Check out these tips on how to draft your digital marketing proposal,

Need a Good Proposal for a Digital marketing plan

writing a winning proposal for today’s marketing is important, creating an integrated marketing plan that includes social media marketing, content marketing, email marketing, and SEO all tenets of a strong inbound marketing strategy is necessary in order to attract and convert buyers in a digital age.

Structure for your marketing Proposal:


Image credits: The balance small business

These are the sections that must include in your digital marketing proposal draft,

  • you should give all about the Business information

  • Introduction or goals about what you are hoping to achieve

  • Competitive Analysis - let them know who is there competitive for their business

  • Identify their strengths, weaknesses and mention them and give them a solution

  • Target Market - explain to them about target marketing and let them know their target audience

  • SEO - explain how SEO strategy works

  • Website - Talk about how you plan to improve their website

  • Social media - talk about how you plan to improve their online platforms

  • Content and email marketing - explain how you improve and implement their content and email marketing

  • Strategies and Tactics - Tell them a few marketing strategies and business tactics on the scale of how you improve their business.

Grab Clients attention

if you don't grab your audience's interest from the beginning, You can't have the best digital marketing proposal. Begin with an executive summary that highlights why your prospective clients should read your proposal. when the customer sees your proposal it should be interesting for him.


Avoid Using legalese words


legalese term that describes words that are understood only by people belonging to a certain group which means typical words in another language. If you use too many typical words, you would face the risk of your audience not understanding your proposal for digital marketing. use easy and simple language while drafting a proposal so that your customer will understand.


Personalize with the Client and explain your strategy



Before you're writing your digital advertising proposal, Research your client online or by talking about their needs. so when the client sees your proposal that you've addressed their concerns in your digital advertising proposal, they'll be put at ease. and Once you have a clear grip on the landscape and understand your client buyers, it’s time to explain the strategy. where the clients get impressed with your work.


Use Visuals:



While presenting the proposal to the client, use visuals in a creative way, When you're putting together your online marketing proposal use high-quality images, infographics, charts, and graphs so that clients get impressed by your creative work.


Make Use of White Space


Image Credits: LanderApp

Using white space well is a design tip and strategy that makes your digital marketing proposal doc easier to read. and means your reader won't feel overwhelmed by walls of text.


Set the Color

when you give a social media marketing proposal to the client it is important to plan for the tone and set of colors that look elegant and attractive. so make use of pleasant and attractive colors.


Right package and pricing for Digital Marketing:

This is one of the important factors among all, Your digital marketing package should depend on the requirements of the clients. The budget of your client plays a role in deciding the services you provide. digital marketing is an ongoing field for years so according to your services and client requirement you need to plan the pricing.



Want to learn more about this? get in touch with experts at Granddad Communications