How to draft a proposal for your local SEO agency


Search engine optimization strategy plays a huge role in attracting consumers to your website. This increases your website’s visibility in the Search Engine Results Pages and brings more organic traffic to your website. Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines. People search for local businesses using various search engines like Google, Bing, Yelp, Apple Maps, etc.

This helps your business because traffic leads to potential conversions that lead to more profits for your business. Many business owners are looking into how localized SEO can be useful for their businesses in 2021. so many business people looking for an SEO agency to build their brand.

As this is a competitive world. You are not the only local SEO agency in town. There are others in the business as well. Hence, any prospective customer has a variety of options to choose from. The client needs the best because he is going to pay for it. Therefore you need to prepare a proposal and pitch it to win the contract.

Check out these tips on how to draft your Local SEO proposal,


Need a Good Proposal for local SEO plan

writing a winning proposal for today’s marketing is important, creating an integrated marketing plan that includes social media marketing, content marketing, email marketing, and SEO all tenets of a strong inbound marketing strategy is necessary in order to attract and convert buyers in a digital age.


Explain to clients how to build-up Local SEO:


Image Credits: elysian digital services

There are six aspects of building up the right proposal. Following them in the right order is imperative for the drafting of a successful proposal.

  • competitor analysis - let them know who is there competitive for their business

  • Research target audience - explain to them about target marketing and let them know their target audience

  • Know your client, his requirements, strengths, and weaknesses

  • SEO - explain how SEO strategy works

  • Find valuable keywords - explain to your client about what kind of

  • Create SEO recommendations - give clients suggestions on what kind of keywords work for their Business.

Grab Clients attention

if you don't grab your audience's interest from the beginning, You can't have the best digital marketing proposal. Begin with an executive summary that highlights why your prospective clients should read your proposal. when the customer sees your proposal it should be interesting for him.


Right package and pricing for Local SEO:

This is one of the important factors among all, Your SEO package should depend on the requirements of the clients. The budget of your client plays a role in deciding the services you provide. so according to your services and client requirement you need to plan the pricing.


Objectives of the client

Who wins in a game of soccer? The team that scores the higher number of goals is the winner. Hence, it is important for the client to have goals. How will you know about the company’s goals and objectives? The answer is simple enough. You should ask questions to your client before preparing your marketing proposal.

Identify and Set Goals

Ensuring you and your client have a shared vision for your local SEO work is vital. It’s important to understand that local SEO shouldn’t be seen as a “quick win”, but instead, a way to take your client’s business to the next level, provide them with more visibility, and elevate their current business efforts.

Solutions on offer

The solution should be the most elaborate part of your proposal. The solutions you offer should cater to the on-page SEO and off-page SEO strategies separately. you should give a solution to your customers on how you improve their local SEO and what is tool you will work on.


Where does the Client Business come in?

Your SEO agency has to make an entry at the opportune moment. Identify the moment correctly to make the right pitch. You should have a fair idea about the time it will take for you to complete the assignment stating this fact in your proposal can help your client manage his responsibilities better.



Want to learn more about this? get in touch with experts at Granddad Communications