How to scale your Web Development Agency
It is impossible to imagine modern businesses surviving without a website and/or a mobile application. From hospitality and retail, manufacturing to education, every domain is plush with businesses competing with each other by creating highly engaging websites and apps.
Given the extensive reach and visibility that websites and applications offer, having your own business website and a mobile app is a no-brainer today. However, simply creating one for the sake of having it does not suffice. If you consider building or revamping your own website, quality is of paramount importance.
A web development company works with its client and design team to provide end-to-end website creation and app development services
Start by Defining Your Niche
If you’ve been in business for a while, you should be able to detect a trend when it comes to the types of projects you excel in.
Are you more comfortable when working with WordPress? How about e-commerce stores?
Keep in mind that, while there’s a benefit to being flexible, embracing a specific niche and establishing it as your specialty will make you more desirable to higher-paying clients.
Why? Because they are not just paying for the grunt work involved. They’re also paying for the expertise that a particular agency can offer, which takes time, effort, and persistence to build.
Picture an e-commerce client who’s trying to pick between two different agencies. The first agency has an impressive portfolio that includes an assortment of projects, such as travel blogs, law firm websites, and a couple of online stores. The second agency, on the other hand, has a portfolio that consists mostly of e-commerce websites – some of which also mention the accolades that the particular brand has achieved.
If you’re the client, you’d also go with the second agency, even if you’ll end up paying more.
Before you finalize your decision, consider doing a quick keyword research. This will help you gain a deeper understanding of the existing demand and competitiveness of your chosen niche.
Ubersuggest, for example, can show you the average monthly searches, CPC, and competitiveness level of any keyword. All you have to do is enter a “seed keyword” and let the tool do the rest of the work.
Streamline Your Web Development Process
Now that you have decided upon a niche, it should be easier to develop a streamlined web development workflow that you can use for multiple projects.
Remember, efficiency is the key if you want cost-effective scaling strategies for any company. And for web design agencies, a platform like Duda will definitely come in handy.
Put simply, Duda is an all-in-one platform that has a solution for every choke point in a web development workflow. The asset collection process, for example, can be sped up with the help of a ready-to-use content collection form, which makes it convenient for clients to submit their content as well as pertinent business information
Customize the Back End
As a web development agency, it’s in your best interest to keep your brand in the minds of your clients at all times.
You can do this by providing them with a custom, white label platform that instills your brand into crucial interaction points, from the admin login screen to the main dashboard.
Doing so helps maintain brand awareness and foster brand loyalty in your clients – assuming you are able to provide them with an experience that’s memorable and beyond satisfactory.
The good news is, modern content management systems like WordPress support plugins that make back-end customizations a breeze.
Get Your Team on the Same Page
Now that your web development process and platforms are optimized, it’s time to focus on the lifeblood of a web design agency: the team.
Despite the abundance of online cloud-based collaboration tools, a lot of web design agencies still stick to emails as the primary means of communication.
While this shouldn’t be an issue for agencies with an in-house team, it’s definitely a problem if you outsource members from distant locations.
Let’s face it, an email inbox isn’t the most organized place in the world.
On top of conversations with clients and remote team members, you also have to deal with social media notifications, auto-generated reports from services you use, and newsletters you don’t even remember subscribing to.
That’s why, regardless if you hire in-house or outsource, you should make room for task management and collaboration tools in your web design workflow.
Trello, for example, is a simple yet powerful tool that lets you organize tasks into cards, manage them using lists, and consolidate them into project boards.
Invest in Marketing
Finally, a web design agency won’t grow through referrals alone. You need a marketing campaign that actively brings in new leads and establishes your authority. Unfortunately, there’s no specific marketing recipe that works for everyone. Only you can piece together the strategies that align with your brand’s objectives. To get the ball rolling, below are some of the best marketing strategies you should know about:
Build a web design blog to prove your expertise to your prospects.
Request testimonials from your past clients.
Document your successful projects into case studies.
Submit guest posts in popular blogs and publications.
Launch a web design newsletter to nurture existing leads.
Build a social media presence.
If you have the budget, invest in a PPC campaign.