HOW TO SET CLIENT EXPECTATIONS FOR YOUR LOCAL SEO AGENCY
Local search engine optimization refers to optimizing your online presence to attract more business from relevant local searches. SEO is a branch that focuses on optimizing a website to be found in local search results. These searches take place on Google and other search engines.
Search engine optimization strategy plays a huge role in attracting consumers to your website. This increases your website’s visibility in the Search Engine Results Pages and brings more organic traffic to your website. This helps your business because traffic leads to potential conversions that lead to more profits for your business.
In other words, Local SEO is the power of the Internet to drive online traffic to your website and foot traffic to your physical location.
Managing client expectations is not that easy, Managing client expectations help ensure strong customer satisfaction, as they will see your agency is reliable, helpful, organized, and capable. but getting clear on what your clients truly need and want to see is the key to building a long-lasting relationship. delivering a smooth experience that always meets a client's expectations is essential for your business to grow.
you’ll need to accomplish the ‘goals’ of your clients to serve the best. so check out these few tips on how to set your client expectations for your Local SEO agency:
you’re an SEO agency working with a new client. You should set expectations by saying “you should see an improvement in rankings within the first three months”, instead of “we can make you rank on page one in two weeks”.
Elevate the Client about Local SEO:
Your client will definitely have doubts on few things like what is local SEO, What could it do to a location-specific business, How can Local SEO help their business grow, Why should he get registered in Google My Business? is that mandatory, How much time will it take to show up the results. They obviously know what they are doing but giving them a brief understanding makes a clear version for them and it builds trust in you to the client.
Help Client by understanding their position in the market
A marketing strategy executed by a successful agency holds great potential, but clients must realize that their small or midsize business won’t instantly transform into Apple or Microsoft because they’re investing in marketing. A new PR plan won’t lead to every journalist on the planet calling for more information, nor will a blogging strategy produce 10,000 leads and 1,000 shares per article from the outset. Help them see where they are in terms of marketing sophistication and maturity and the steps it will take to begin to see results that are common in their industry. Manage client expectations for fame and fortune, especially if this is their first real foray into modern marketing.
Give updates regularly about their Project and Involve them
Conveying every project-related information to the client will help you in getting regular feedback. With this feedback, you will be able to understand, whether or not your team is meeting the client’s expectations or not. once you get feedback from the client then you will have more time to take action as required.
Brief your team about the Project:
Give relevant team members at your agency everything they should know about the client and the project, and then hold an internal orientation meeting to ensure they clearly understand what will be expected of them from the start. This is critical to aligning your team with your client’s team and setting reasonable expectations on both sides.
Detailed plan about the project:
You need to detail a plan of action with timelines. The client should be able to point to the status of a project at all times. This also helps with managing expectations as the plan or scope of work should outline what deadlines the client must meet and the deliverables your team needs to stay on track. formulate your ideas better, create rough plans and invite your clients to help you in upgrading the basic strategies. As your client has a better understanding of their target audience, they can help you a lot in the promotion. Approach them from time to time and take regular feedback.
keep your plans flexible when it comes to SEO don't promise the Client:
We all know that local SEO trends keep on changing. Something that is working now, may not be effective tomorrow. Therefore, you should be well aware of all the changes that occur in intervals. Not only that, but you should also make your client well aware of this concept, if any changes come midway in local SEO, you can easily handle the situation. If you set a client's expectations slightly lower than what you know you'll deliver when delivery day comes if the work isn't finished then the client loses trust in you and your marketing agency. Sometimes, things do not go according to plan, and it can turn out that the project takes a bit longer than initially expected.
Keep your team updated on SEO
As day by day SEO trends keeps on changes keep updating your team about it A good team is necessary to understand your client’s all needs and act according to them. Hence, better will be to stay careful while hiring and double careful while training fresher employees. Their mistakes may cost you a lot. as SEO trends keep on changing. Something that is working now, may not be effective tomorrow. Therefore, your team should be well aware of all the changes that occur in intervals.
Setting solid expectations for clients is a great way to build strong relationships. because you’ll set the tone for an honest working relationship right from the start. Make sure that you are regularly communicating the changing dynamics of your client’s SEO presence to them. It is how you can show them that your efforts are making changes. And as they’ll know that their presence is improving, they will stay happy and satisfied with your services.
Want to learn more about this? get in touch with experts at Granddad Communications