How to Start your Local SEO Agency
Updated: Apr 1
Local search engine optimization refers to optimizing your online presence to attract more business from relevant local searches. SEO is a branch that focuses on optimizing a website to be found in local search results. These searches take place on Google and other search engines.
In other words, Local SEO is the power of the Internet to drive online traffic to your website and foot traffic to your physical location.
Though Starting Local SEO Agency is a long process, to go from nothing to having an established SEO agency business with clients and employees.
The beginning is often the hardest, as they say. But, the sooner you understand the basics of how to start an SEO business, The first thing you need to do is lay down the requirements for starting your SEO agency.
Check out few tips on How to start your Local SEO agency:
Create a website for Your Agency:
Having a website for your agency is one of the most important things. One of the most important parts of being an online business is having an online presence. Your website doesn’t have to be overly complicated or large, but it should clearly outline the problems your customers face with your solutions. your content on your website must have maximum keywords. so that your website ranks on the top pages. Create your website content with WordPress This might be the best content management tool for SEO.
Hire the Right Talent
whether you’re building an agency internally or externally, you have control over hiring the right talent for the right role. Each member should have some expertise in a particular aspect. for instance, you can hire an SEO expert, a Google Ads expert, a social media manager, a creative content writer, and graphic designer, and so on. build your network, then you really have a great chance at hiring people in the industry.
Know The Basic SEO Tools:
Finding the right set of SEO tools will help you streamline your workflow so that you can save valuable time and focus on building your business. for instance, they are several free tools like Google Analytics which measures website performance and visitor data, Google Search Console provides data on which keywords are driving traffic from organic sources, Google My Business emphasizes any important data of your business such as physical location, phone number and operating hours, and Keyword research tool and ranking software which is very important paramount to effective SEO.
Market your Agency / Know your Competitor
When you market your Seo agency it is all about positioning yourself as the provider of choice for businesses looking to increase their digital presence. Think about will business trust your agency if clients can’t even find your website on Google then why would they trust and give their business to you? so first you need to market your website on top pages on google. An established online presence tells a lot about how your agency does SEO. Your newly-built website may take a few months to rank, but you need to keep on doing SEO.
Before reaching your client do research and know about your competitors in an SEO agency and know what services they are providing to their clients. When you research your competitors, you’ll then be able to understand how to surpass them.
This is how you can do your competitor analysis, you’ll want to use the same keywords your business would use online. Narrow down about 10-15 competitors. check out what are the techniques and what’s successful and how they’re earning their profits. and then decide what kind of SEO services you want to offer your potential clients.
You can Pick Up the SEO projects from Freelancer Websites:
There are many freelancer websites like Freelancer or Upwork or work hire, Truelancer Craigslist, Fiverr, Peopleperhour, and many more websites where you find freelancer SEO services projects from various big and startup clients.
Build a profile and share your expertise
Search for opportunities to teach your skills for free, such as joining meetups, publishing content on your blog, etc., and getting positive reviews from customers will also help you sign up for more and bigger clients in the future. If you have a decent portfolio and reviews from past customers it’s easy to get new clients with low marketing budgets.
Well if you're thinking of starting an SEO agency then manage to do all the things on this list, then Your company will definitely grow. While the steps to starting your SEO business may feel like an uphill battle, the result of all the work can be worth the effort. But once you grow in this field it will pay off at the end of the day and will bring in so many opportunities to hit it on in the market.
Want to learn more about this? get in touch with experts at Granddad Communications