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How to Use SEO Tools to Qualify Sites Before the Pitch



A backlink is an important part of SEO Services. The Google algorithm provides a ranking consistent with the standard of your website’s backlinks.

most SEO consultants who don’t specialize in link building as a central business offering, for an extended time, the whole process of link building at scale seemed overwhelming, and every link-building campaign launched failed to generate the results.

When the low-quality backlink on your website increases, then you cannot generate traffic on your website by doing anything, this is our personal experience. in a month, only 20 backlinks were made, but their quality should be strong.

Over the course of a couple of years, I slowly began to develop a system to assist me to discover, prospect, and secure powerful links for myself and my clients. This process was made around me being the only person doing the work, so I had to find ways to minimize wasted time or resources along the way.


Qualification & audit in the pre-itch phase

Doesn't matter how good the content is on your website or how good your on-page SEO is, but without quality backlinks, Google will never reward your website in all results. While you'll have an impeccable technical setup and therefore the best content on the web, the reality is that Google won't reward your efforts if you don’t have the types of links to your site that signal authority.

The first step in any successful link-building campaign is to make sure you have the right content for your desired audience. Let’s say you've got great content that's relevant to an extended list of potential sites. For me, the most important time to consider is my time, so pre-qualifying sites are crucial. I need to cut out as many sites as possible and focus on the best sites.

Step-1: Bulk Disqualification

Once you know that your content will solve a problem, you can run various footprints through a tool like Scrapebox, NinjaOutreach, or Pitchbox to develop a large group of potential sites to reach out to.

Depending on the industry and footprints used in the discovery phase, you might end up with a list of a few thousand potential sites. While it’s exciting to see that many, you can also lose a lot of time by reaching out to sites that are irrelevant or low-quality.

Disqualify various URL parameters

Before I look at the metrics or other aspects of the site, Some URL extensions like dotNews.com wiki can spoil the outreach of your website, if you get backlinks from them then you ought to remove them from your list immediately.

Although this process is not perfect, I have found that these types of sites usually provide a low-quality link to a general page that is buried in their internal archives. To remove them, first of all, go to the excel file of your batteries and find such URL extensions through word filters in them, then go to those sites and remove your site. Doing this will prove to be very beneficial for your website.


Remove blatant guest posting sites

Now that we removed sites with specific parameters in the URL, I like to remove sites that are obviously made for guest bloggers. Guest posting is an integral part of your SEO strategy. On websites that are only guest posting, delete the backlinks from those sites because Sites that seem to be constructed around guest articles are often unscrupulous websites to which I don’t need a link. While not necessarily true, I have discovered these websites are probably part of a Personal Blog Network (PBN) and may yield non effect because of my link-building efforts.


Step- 2: Use tools to identify powerful sites

If a website has high metrics but on further evaluation, I find the website is low quality, I know that website was only constructed for positions and I shall disqualify that website out of my goal list.

In this case, I have removed many websites from the first list according to their URL. Today I can presume that the websites I have in my listing are not hoping to create guest articles, and my efforts will not lead to a connection buried deep inside a wiki page.

It is essential to say that the specific metrics I believe acceptable will fluctuate based on business, client objectives and if I am doing local link-building campaigns. nationwide outreach efforts. However, to simplify matters, i will be able to use the general baseline alongside the metrics when assessing a traditional customer for definitive outreach campaigns.


Step 3: Manual review

Now that I have a small list of sites that meet the criteria set in each tool, Technology has been far ahead but still, not everything can be left on the technology, there is something similar in link building, you have to manually check to get a good site.

I think it’s important to check sites manually before going to sites because I can usually find sites that are part of PBN or sites that are simply designed to sell links based on their design and functionality.

When reviewing these sites, I keep an eye out for obvious signs of a bad site. At this stage, I almost always disqualify a site with excessive advertising because I can assume that it was built solely to increase their sales revenue, not to increase the quality of real people’s content.


Use SEO tools to save time in the link search phase

Regardless of the scale of your outreach activities or the industry in which you work, all outreach campaigns are time-consuming and resource-intensive. Most SEOs know that creating bad links can cause a lot of problems, and as the only representative of our agency to report, I have to protect my time.

A balance of scalability, quality, and effectiveness is achieved or broken in the search phase of any link-building campaign. I use a variety of SEO tools to help me save time and determine the best sites for my outreach. Not only does this stack of SEO tools help me identify these sites, but it also means I’m more likely to communicate successfully with the real person on the site you’re linking to.