Local SEO For Accountants | Granddad Communications

Updated: Jan 12

Bring more customers by executing basic SEO steps to your Accountants Services


Behind every good business is a great accountant

There is a famous quote doing the rounds in accountancy circles. “It is possibly the most boring subject in school. It also ranks as one of the most confusing as well. However, if you want to be rich, it is the most important one in the long term.” The point we wish to make is that accountancy has great importance in the financial scenario. Every business enterprise needs to maintain its books of accounts. There is tremendous scope for accountancy firms today, but you have to contend with the highest degree of competition. Use these tips to score high on the local SEO and be at the top of the SERPs.

Local SEO for Accountants – How?

How is a local SEO strategy for accountants different from any other similar strategy for any business? The basics are the same. You need to have strong on-page SEO tactics to complement the off-page SEO strategies. In this article, we shall discuss both these aspects in detail. A combination of the two is necessary to enable the accountancy firm to reach the pinnacle of the SERPs.

Announcing your presence in the market

There was a time when the customer did not have much information about any product or service. It was the duty of the service provider to provide such information to him. Today, the situation is exactly the reverse. The customer has a wide range of knowledge about the various services available to him. In fact, one can say that the customer does his homework well before approaching any service provider. Under such circumstances, it becomes imperative for a service provider like an accountancy firm to announce its presence above the crowd. The trick is to catch the eye of the customer. One way of doing it is to have a presence in all local directories. You can have a listing in a couple of allied directories like banking companies, tax consultants, etc to name a few. The more you are visible, the more are the chances of your customer locating and acknowledging your presence.

Claim your Google My Business listing

We agree that you are the most knowledgeable accountancy firm in the locality. No one can come near you as far as efficiency is concerned. How does the ordinary business enterprise know this fact? You have to announce your presence. Is there a better way to do it than claiming a Google My Business listing? We doubt it.

Is it that difficult or time consuming a job that you cannot spare a few minutes for your promotion? In addition, this is a free listing. In this age of competition, you should grab this offer with both your hands.

Maintain consistency in your citations

Having a listing in all directories is a good thing to do. However, note that you should also ensure to have the right information as far as your names, addresses, and phone numbers are concerned. For you, ‘Ave’ and ‘Avenue’ might be one and the same. However, the search engine bots are not that intelligent as people think them to be. They can see it as two different addresses and might just direct some of your traffic to another accountancy firm. Naturally, anyone would welcome such walk-in traffic.

Customer reviews are imperative

The youngsters of today do not believe in any offline information. How do they judge the capability of an accounting firm? Normally, one seeks the advice of others who have experienced your services. The youngster does not have the patience to seek out such people, especially when he can have the same information from a third party online. We are referring to customer reviews. They play a great part in enhancing the image of any business enterprise. Obtaining good reviews should not be a problem at all in this age of customer-centric businesses. Seek as many 5-star reviews as possible to give your rankings the much-needed boost.

Social media interaction can take you to the top

Social media has become a huge influencing factor in any field today. No one can ignore the presence and effect of social media on the business. This is one of the best ways of finding your customers. Remember, there are more social media accounts than there are people in this world. Have your presence in all kinds of social media such as Facebook, Twitter, LinkedIn, Google+, Instagram, etc. This is where you will be able to interact with your younger generation customers. You can contact new customers as well through healthy social media interaction.

Title and Meta descriptions matter a lot

Never ignore this basic aspect of any website design. The title and Meta descriptions are the entrance points for your customers. You do not have many words to play with here. Be crisp and concise. Use the right primary keyword to arouse an eager want in the customer to browse your website to gather further details. It should be like a suspense movie that just stays short of breaking the suspense. The customer has to enter the website to probe further.

Quality content wins you the day

Google and other search engines lay great emphasis on quality content. Fresh, engaging content should arouse an interest in the customer to read further. The more you are up to date with the information, the more is the popularity of your content. Make intelligent use of your keywords and engage the attention of the customer. Provide information that would be useful to the customer.

Have a separate mobile website

People are more comfortable dealing with internet browsing on their mobile phones. Have a mobile-friendly website working for you. In fact, it would be great to have a separate website for your mobile in the form of a mobile application. This can provide for better interaction with the customer. You will be able to share information easily in this manner.

An impeccable linking strategy is necessary

Have a generous sprinkling of internal and external links in your content. Include them at vantage locations. Your FAQ pages should have internal links to your services pages. This will help the customer get quality information without having to navigate too much. Have your internal links open in a new window. This improves user experience a great deal.

Similarly, link up to external sources to confirm the genuineness of the information you provide. As an accounting firm, you deal with numbers. This demands a great deal of accuracy. These external links can help you in this regard.

Have an effective backlinking policy in place. You should be able to link up to authority websites. There are many Government or banking websites that have the certificate of authority. Contribute to their blogs and seek backlinks in return. If they find your information useful, you will get backlinks in return. One such backlink is equal to a 100 cheap backlinks.

Final thoughts:

You need an effective combination of both on-page as well as off-page SEO tactics to score high on the SERP. Concentrate on both these aspects and there will be no reason why you should not top your category.

In the meantime, if you need some SEO help from the experts, the team at Granddad communications, Hyderabad is at your service. We offer a range of digital marketing services that can help your brand more effectively connect with and engage your niche audience:

  1. Digital Marketing, granddAD communications

Whether you’re starting from scratch or you need help improving campaigns that you’ve already got launched, we are here for you. Contact us to chat about how we can help your business become a digital rock star.