Updated: Mar 2
Bring more customers by executing basic SEO steps to your Alternative Therapists All that YOU NEED TO KNOW ABOUT ALTERNATIVE THERAPISTS
There is a very famous line that goes like this, “If wealth is lost, nothing is lost. If health is lost, something is lost. If a character is lost, everything is lost.” What message does this statement convey? This says that health is any day more important than wealth. Yet, we have people slogging throughout their lives to earn that one extra dollar, thereby not paying attention to their health. It is time for such people to realize the importance of living a healthy life. You can make this possible by creating awareness about alternative therapies that can go a long way in improving overall health. Enable your customers to find you – Have a presence in all directories Any customer searching for an alternative therapist is doing a specific search. This makes it important for you, an alternative therapist to be available to him at all times. The best way to do so is to have a presence in all local directories. Visibility is the key to local SEO. The principles of ‘Out of Sight – Out of Mind’ work here perfectly. It is better to have a listing in some neighboring local directories as well. The key is to enable your customers to find you easily. Testimonials, Customer reviews, let the customer know everything about you
Customer reviews play an essential role in any local SEO campaign. Remember, the customer has a wide choice in front of him. This makes it imperative to provide as many facilities as possible to your existing customers. The primary objective is to seek positive reviews from them. The prospective customer always goes through these reviews, especially the negative ones to find out more about your methods of treatment and the services you provide. If you have some testimonials to back up your credentials, this is the right place to display them.
You need alternatives in life: There is a very famous line that goes like this, “If wealth is lost, nothing is lost. If health is lost, something is lost. If a character is lost, everything is lost.” What message does this statement convey? This says that health is any day more important than wealth. Yet, we have people slogging throughout their lives to earn that one extra dollar, thereby not paying attention to their health. It is time for such people to realize the importance of living a healthy life. You can make this possible by creating awareness about alternative therapies that can go a long way in improving overall health. Local SEO for alternative therapists – Why? What do you do when you want to search for an alternative therapist in your locality? Do you search for the same in the Yellow pages or look for information on the internet? An overwhelming majority of people (97% of the online population) search for local businesses on the internet. As a therapist, do you expect that Google will listen to your pleas for inclusion on the first page of their search engine results? No, you have to earn this distinction. This is where local SEO comes into the picture.
You have to create the ground where the Google search engine bots choose your website over the hundreds of others. Does this sound like a gargantuan task? It might be so if you are competing at the international or national level. However, you have a smaller field to contend with within the local areas. This makes your task that much easier. You need a combination of on-page and off-page SEO tactics to make your campaign successful. Let us look at these aspects in this article.
Let us look at the off-page SEO tactics first before going into the other details. When we speak of off-page SEO, we refer to the promotional and marketing activities that help in securing a high rank for your website 1.Have a presence in all local directories: No one knows your business better than you do. However, it is also important to let people know about your availability to serve them. Having a listing in all local directories can enable you to do that. Remember, there are various kinds of alternative therapies. If you practice more than one of them, have a listing in each category. A cross-listing in an allied directory will also help you tremendously. 2.Do not ignore traditional advertising methods: This is an online world and people love to do online marketing. However, there is a section of people who are still not online. They need your services as well. Hence, you should never ignore the traditional ways of the advertising business. This can be by way of newspaper advertisements, listing out ads on local TV channels, participating in local events, and so on. The primary objective is to let people know that they have a person practicing alternative therapies in their neighborhood. 3.Try out Google Adwords: Nothing comes free in this world. Invest in a good Google Adwords campaign to have the edge over your closest competitors. You have to everything in your capacity to be ahead of the competition. Google Adwords can help you a lot in this endeavor. 4.Be different from the others: This is a competitive world. It pays to be different from the others. The customer would always love that one bit extra anytime. As an alternative therapist, you can provide him with this experience. In case you have facilities for providing a body massage, try to include a session or two on a complimentary basis. Give out these coupons to your existing customers who bring in fresh customers. Your customers have an incentive to do the marketing for you. Remember, there is no better marketing strategy than using the services of a satisfied customer to act as your brand ambassador. 5.Social media interaction holds the key: Is there a better way to engage with the younger audience other than through social media? There are more social media accounts than the total number of people in the world. Hence, it is beneficial for alternative therapists to have social media interaction with their patients. This can spread the message that there are non-invasive methods of curing various physical and psychological disorders. Awareness is the key. These alternative therapies are not something new. They have been in existence much before the birth of modern medicine. It is just that they have lost their way somewhere in between. Social media interaction can help you trace the path easily. 6.Encourage Customer reviews: A satisfied customer is the best advertisement for you. You should tap this wonderful resource to market your business well. You can talk to your satisfied patients and ask them to endorse your services. Posting a positive review or two on your website should do the trick. If you have earned citations and testimonials in your niche from local Governmental bodies, you should not hesitate in including them on your website. The aim is to let your patients know that you have the caliber to treat them.
7.Have a great website working for you: You have seen various aspects of the promotional side of your SEO campaign. It is time to look at the on-page SEO aspects as well. The prime requirement for an effective local SEO strategy is a compelling website.
What goes into the designing of a great website for alternate therapists? It should have everything that a customer or patient would like to have on a website. It should be able to provide every bit of information on the various alternative therapies available. The customer should get authentic information at a single site.
Naturally, it should have an appealing design. People should admire it. Otherwise, you will not have people visiting your website at all. A compelling design can turn heads. The more they do, the higher are your chances of conversion of leads. 8.Ensure quality content: Google and other search engines place great emphasis on quality content. When we use world quality, we mean genuine and fresh content, not the plagiarized ones. Have each of your services on a different page. Never try to overlap them unless it is necessary. Google likes to rank individual pages. If the search engine spiders find conflicting points on a single page, it can get confusing. They end up ignoring the page altogether. They start to treat it as irrelevant. This can affect your ranking on the SERPs.
Summary You need a combination of both these strategies to strike it big on the local SERPs. Let us summarize our findings.
• Have a GMB listing and monitor the same.
• Announce your presence to gain a local advantage
• Fix up your information and be consistent with them.
• Social media interaction is the way to succeed in local SEO
• A compelling website can attract your customers.
• Quality content can provide them the right information
• Linking strategies help in easy navigation
• Move with the trend by introducing mobile apps. Final words: An effective combination of both the on-page and off-page SEO strategies can help you in your efforts to create an effective local SEO strategy. This article can help you a lot in this aspect. This is how you have local SEO for alternative therapies.