Updated: Mar 2
Local SEO for Catering Servies
Bring more customers by executing basic SEO steps to your Catering Services Fix the information of your citations
The crux of the matter is that the customer should be able to find you easily. This requires you to be consistent with the data you provide. Needless to say, it should be accurate. For example, if the geographical address is Peters Street, it should reflect accordingly in your citations. A minor change like Peters St can make a huge difference when customers check for your location. This makes it important for you to use TribeLocal’s industry wise cheapest citations and ease your way to the top of the rankings in your local SEO.
Improve your local presence
Catering is one business that requires a tremendous local presence. People need to know that you have set up a catering business in the neighborhood. One of the best ways of doing it is to ensure a listing in all local directories. Every locality has its local media newsletter. Usually, it is a weekly publication. Announce the presence of your catering industry through this medium. You might have an award-winning chef in your midst. Let people know they get a chance to taste food prepared by such a chef.
Catering can be fun with an effective SEO in place
Catering facilities come into the limelight when you arrange for weddings or big get-togethers. Finding them should not be difficult under today’s circumstances. You have the wide world of the internet to do the hard work for you. This is where the importance of the local SEO for catering services comes into play.
Let us now look at the various aspects of local SEO for catering services. The template for success in every business is the same. It boils down to the execution of the services. In catering, customer satisfaction assumes greater proportions. Let us see how you build up an effective SEO marketing campaign to figure on the first page of the SERPs.
One of the best ways to do marketing is to step into the shoes of the prospective client and think the way he or she does. If you are looking for a caterer, where do you think you will search? Obviously, the first thing you pick up is definitely going to be the smartphone. This brings us to the first and most important aspect of local SEO for catering services.
1. Have a friendly mobile website page:
Everyone in the world has a mobile phone today. A good number of people access the internet through their mobiles. Trust us; it is easier to search the internet on the mobile as compared to your laptop. The principal reason is that the smartphone is always ‘ON’ whereas you have to switch on your computer and laptop every time you need to browse the internet. As the word suggests, the smartphone is ‘Mobile’. You can browse the internet even when you are sitting in the park or doing your exercises in a gym. Hence, it makes great sense for any small business owner to invest in a mobile-friendly website. Invariably, people search for catering services and restaurants on their mobiles. They need quick results. A customer-friendly mobile website page appeals to their taste.
2. It pays to invest in a GMB listing:
Indisputably, Google is the most popular search engine of all. Any local business must have a GMB listing (Google My Business). Now, a GMB listing is not the most difficult thing to achieve. In fact, in marketing parlance, it is one of the easiest ways to announce your business. It does not take more than a couple of minutes for any business website to acquire a GMB listing. The procedure requires you to submit your business information such as NAP particulars for the listing to take effect. Ensure that your NAP details are accurate. TribeLocal’s industry wise cheapest citations can help you in this regard. Maintain the requisite consistency so as not to confuse the search engines. That should be the last thing you want.
Do your homework right. You need a strong base to build up your local SEO. The first thing to do is to have a keyword bank ready. Try to be as specific as possible and maintain the generic quotient as well. Some of the best examples of generic keywords are ‘Food catering services, home catering services’, and so on. You can go a step further and introduce your specialty like ‘Wedding catering services, Corporate catering services’. Have a healthy mix of your primary and secondary keywords. Try to include variants of keywords like ‘Local wedding catering, Marriage catering services, wedding reception catering services’, and so on. This will not cause keyword stuffing, an aspect Google is very serious about in today’s circumstances.
3. Manage your listings and citations:
Catering services have a definite local flavor. You do not expect a person residing in New York to search for a restaurant in Washington, especially when he is at home. Therefore, listing in local directories is more important than having your business name in a global directory. It will be great if you can narrow down your listing to specific local directories within your city based on the geographical location. People love to search for catering services they can reach immediately. Having an industry-specific listing is most advantageous. You can also have your listing in allied industries like entertainment, the recreation industry, travel and tourism, and so on. Ensure to maintain the consistency of your data. TribeLocal’s industry wise cheapest citations are the best tools to employ. They can push up your SERPs within no time.
4. Off-Page SEO:
This is a very important concept in your endeavor to improve your SERPs. One example of this concept is the GMB listing. The use of Google Adwords is another fantastic example of off-page SEO. The best advantage of these listings is that they pop up based on the browsing history of the user. This example will prove this fact. Your customer had used the internet to search for your location in the recent past. Subsequently, he might be browsing some other website when your Google Adwords listing suddenly pops up on the right-hand side of the page. Such advertisements can bring back good memories if you had managed to satisfy the customer.
5. On-Page SEO:
Just as Off-page SEO is important, so too is On-page SEO. The best way to do it is to have an attractive home page detailing various aspects of the catering service you provide. The Home page should have all the requisite details like Contact Us, About Us, Services, FAQ, Blogs, and so on. Having a separate Services page for each service you provide is the best option. For example, your catering services may be available for weddings, parties, corporate dinners, and a variety of options. Having a dedicated page for each service pays rich dividends. Your FAQ page can have relevant questions you expect your customers to ask. Having an internal link from the FAQ page to the various services you provide is a great way to improve your local SEO for small businesses.
6. Title and Meta Descriptions:
The page title and Meta descriptions are the first things that your customer reads when he goes through the SERPs. It is imperative to have a compelling title and description. The keywords play a vital role. The description should contain as much information as possible in the shortest manner (about 160 to 200 characters).
7. SEO Content:
SEO content is king. Nothing can replace this fact. It always pays to have excellent content to describe your business. You should have different content for each of the services you provide. Compelling the people to read through your content is important. Remember, the attention span of your customer is very short. You have to catch his attention and hold it as well. Excellent content needs its dose of keywords. However, ensure that you maintain the keyword ratio perfectly. The thumb rule is that it should not exceed 3% to 5% of the total content. Hence, it makes sense to use synonyms of keywords like marriage caterers in place of wedding caterers. Usage of long-tailed keywords in your webpages is advisable. It provides a specific thrust to the SEO strategy.
8. Social Media has a huge role to play:
Surveys show that the younger generations prefer to avail catering services more than the elderly people. Now, you equate the younger generation with social media. Every youngster has at least a couple of social media accounts, if not more. Therefore, your business should be active on social media. Every webpage should have social media links whereby customers can access them easily. Having a dedicated social media campaign is also helpful in ensuring a “First Page Rank” on the search engines.
Brief Recap: `
• It pays to go mobile. Tap the right type of customer at the right location.
• Maintain consistency in your GMB pages.
• Engage the services of an SEO consultant to frame your web pages.
• Have an effective marketing strategy with a special emphasis on SMM.
• Customer reviews can play a great role in your local search engine optimization.
• A responsive web design can help you a lot.
• Never underestimate the power of effective backlinks.
• Blog your way to the top of the SERPs.
Local SEO for catering services requires you to do your homework properly. It is imperative to rank on the first page of Google for people to take notice of your business. A prominent SEO agency can help you with your campaign. You end up featuring on the first page of the SERPs.
Need Some more help regarding SEO for your business? Talk to the experts at Granddad Communications.