Updated: Mar 2
Local SEO for Childcare Servies
Bring more customers by executing basic SEO steps to your Childcare Services Be there for your customers – Mention in all directories
Nowadays, you see more couples going to work. This leaves them to search for childcare centers to look after their children. This trend is increasing on a day-to-day basis. Hence, there is ample scope for childcare services providers to make their presence felt. However, one needs to know that childcare services providers should announce their availability. This entails them to have a mention in all local directories. They can also do well to list in other directories like nursery schools and play centers.
Stand out from your competitors – Be different from your peers
It always pays to be different from your competitors. In this age of competition, it becomes difficult to survive if everyone offers the same facilities. Therefore, one should be different from the others and offer something extra. Childcare services can offer to take children on excursions free of cost. You can also offer some discounts and rebates. Having additional facilities for recreation can also work in your favor.
Local SEO for Childcare Services
Introduction – Ensure the safety of your children while you work
With more and more couples opting to go to work and earn a living, there is a higher scope for setting up more childcare centers to take care of children of such couples. There are advantages for the children as well because they get an opportunity to mingle with other children and learn a lot. The competition in the market makes you go for an effective local SEO strategy. Let us see how to do so.
1. Local SEO for Childcare services – Is it necessary
The higher level of literacy has resulted in both husband and wife opting to go for jobs today. This can have an effect on the upbringing of their children. Is there a solution, especially with the families become more and more nuclear? The solution lies in the form of childcare centers.
Where do you think the parents will search for when looking for a childcare center? Do you expect a couple living in Dallas to check out for a childcare center in say Arlington? No, they would always like to avail the services of a childcare service center in the area where they reside. This makes it important for a childcare center to have a sound SEO strategy in place.
2. Statistics are in your favor
There used to be a time in the world when people used to seek advice from friends and relatives before choosing a childcare center. Now, they have the internet to help them in this regard. More people are relying on mobile internet to help them. Let us look at the statistics today.
• The internet sees more than 800 million searches per day with local purchase intent.
• More than 50% of these searches are through mobile internet services
• The best part of these mobile searches is that 78% of these searches resulted in a purchase.
• More than 50% of the time, you see these local searches ending with either a phone call or visit to the business center.
With this kind of statistics to back your claim, it does make sense for childcare services centers to invest in local SEO.
3. Ensure to have a presence in all local directories
You have just seen one of the best-localized SEO search methods. Childcare services are extremely localized industry sectors. Hence, you should be having a mention in all local directories. Remember that people never go beyond the local search while looking for childcare services.
It is also advisable for childcare services to invest in some allied industry directories like nursery schools and play centers.
4. Fix up your citations
One must ensure to provide updated information in all directories. In case you have changed your address or phone number, see to it that you make the change in all directories. Otherwise, you would end up confusing the search engine bots. They might just your prospective customer to a different website altogether when they search for your location. A simple spelling mistake can create this problem. Rectify them and set the record straight.
5. Quality backlinks are necessary
If we had been writing this post about a couple of years back, we would have advocated buying backlinks from the internet to improve your search engine rankings. Now, Google has come up with a special Penguin update that discourages securing backlinks in this fashion. These are Black Hat SEO practices. You should take care to avoid these practices today as Google dishes out severe punishments that could end up with complete blocking of your website.
The best way to secure backlinks is to get them from authority websites. Some of the authority websites are the .gov and .edu websites. Childcare services can secure these backlinks from the nursery schools in the area. Local backlinks are the most important. You can contribute to their blogs and encourage them to backlink to your website. Such tactics are fine according to Google.
6. Social media marketing has its advantages
Facebook, Twitter, Instagram, etc have become household names today. Practically, every person in the house has at least one social media account if not more. Engaging your customers through social media is easy because people are usually online at all times. They access their social media accounts at least once a day. This makes it easy for you to interact with them. Posting photos of your daycare centers on social media is one way of enticing customers towards availing your services. Ensure to have a social media link on every page of your website. This will allow your customers to access social media directly from your page and thereby post interesting information.
7. Title tags and Meta Descriptions count
An exciting title and an enticing Meta description is what you need to direct customers to your website. You have to concentrate on providing high-quality content here because you do not have much to play with. Your Meta descriptions should not exceed 160 to 200 characters. You should be able to make your point and entice customers to visit your website
8. Have an informative website
Having a website is a prerequisite for an exciting internet marketing campaign. Your website has to be attractive with beautiful images and video content. In addition, you should also opt to have informative content. You can use this website to provide valuable information and guidance about bringing up children in the right manner. Your content should also include details about the various immunization measures you should take.
9. Customer reviews have a role to play
You can ask satisfied customers to post positive reviews on your website.
People today are very particular when it comes to choosing online services. They invariably make it a point to go through customer reviews before availing of any service. It goes without saying that they would any day prefer a childcare service center having a higher number of positive 5-star reviews. After all, they are entrusting their child to you for the majority portion of the day.
10. Invest in proper safety measures
You are dealing with children. Have safety measures in place. You can have a pet or two, but not the ferocious ones that can scare children and parents away. The safety of the children should be of prime concern to you. In case you have gardens and outdoor playing facilities, ensure that there is no sharp equipment that can harm children. Safety is one of the prime aspects that can help you get a higher rank on the SERP.
11. Mobile internet application
A mobile-friendly website is of great use because people search for such information through mobiles. We have provided the statistics in an earlier paragraph. Having a mobile application is also of great use today. More people are comfortable with the use of mobiles and mobile apps. This is a sure way to increase your popularity. This popularity can ensure a higher volume of traffic to your website. Automatically, you end up with a better rank on the SERP.
• Have a comprehensive GMB listing
• A presence in all directories can help you in your objective
• Fixing up the citations can help customers contact you easily
• Social media interaction is of tremendous benefit
• An informative website can entice and hold the attention of your customers
• Optimizing your keywords can improve the quality of content
• Customer reviews play a vital role
• An exclusive mobile app can make you different from the others
Childcare services are essential services today. You need to have a caring attitude to develop a good reputation. However, you need to promote your services as well. Otherwise, people will not be aware of these services. This brings the factor of local SEO for childcare services into the picture. Following the procedures listed above can help you develop a successful SEO strategy.
Need Some more help regarding SEO for your business? Talk to the experts at Granddad Communications.