Updated: Mar 2
Local SEO for Dentists
Bring more customers by executing basic SEO steps to your Dental Services
Update your citations and maintain consistency:
It is invariable for any business to have up to date information on their website. The main objective is to ensure that the customers/patients do not encounter any difficulty in contacting the right person. It is also important to furnish accurate information. Avoiding spelling mistakes can help your website to rank better on the SERPs. Maintain consistency of information across all channels. Dental clinics can use the specialized TribeLocal’s industry wise citations for improving the local SEO ranking.
Enhance your presence in the local market:
You might have just begun your dental practice. Naturally, you need people in your locality to know that you are available to treat them. How do you announce your presence in the local market? There are specific ways of doing it. Advertising in the press, sending out flyers, announcing it on social media, arranging dental awareness camps, etc are some trusted ways. Having a great website is also a beautiful way of announcing your arrival. Hence, it becomes necessary to have a strong local SEO marketing campaign.
1. A local presence is more important than a national or an international one:
A good SEO is a flexible one. It should not conform to the one-size-fits-all kind of activities. Retail businesses might feel the need to have a national or international presence. Hence, their requirement is different from that of dental practitioners. Dentists require more of a local SEO campaign for the simple reason that they cater primarily to local patients.
2. Importance of Local SEO:
A person living at 15th Avenue Brooklyn, NY will not search for a dentist in Manhattan. Under any circumstances, he will look for a dentist in his neighborhood. What do you think he will type in the search bar? Of course, the answer should be ‘dentist in Brooklyn’ or to be more precise, ‘dentist in 15th Avenue Brooklyn’.
The results can surprise you. You will find a whopping 148 thousand entries on the search engine. What does it signify? Are there 148 thousand dentists on 15th Avenue? No, the search results give you a wider spread. The topic of discussion is not about the number of dentists in your area. The concentration is on where your practice ranks.
Do you think people have the patience to rummage through the entire 148 thousand entries? No one does that. The maximum you might do is going to the second page. Invariably, a majority of searches end on the first page of the search engine result.
What does this signify? It is essential to have a strong local SEO campaign. This is where the people will find you. If you rank on the first page, it is a great achievement. A rank on any subsequent page is not going to benefit you much. This is the importance of local SEO for dentists.
3. Reasons to Invest in Local SEO:
Why should you invest in local SEO? We shall look at the principal reasons.
· People do not have time to browse the Yellow Pages. They prefer to search online. Research says that 97% of consumers search for local businesses online. Do you require any further justification for having a local SEO campaign?
· This is where the traffic is going to come from. The biggest advantage of this SEO strategy is that it can generate free organic traffic.
· When you search online, you get results immediately. In this fast-paced world, people do not have much time. This makes it imperative for dentists to invest in a local SEO campaign.
4. The Strategy:
In the normal course, you do not expect dentists to be well conversant with computers and more importantly online marketing. They have a tough profession to handle. However, investing in a strong local SEO campaign is extremely beneficial to them. Following these strategies listed below can ensure that you get a first-page ranking in the fastest manner possible.
· Effective Keyword Planning:
Keyword planning can be divided into two parts, keyword research, and keyword optimization. We shall look at both of them in brief.
A lot depends on the intention of the user. He might use the keyword to hire the dentist for availing his services. Under such circumstances, the keywords used are different from the ones people use for searching with a researching intention.
A good example of the hiring intention keyword can be ‘teeth whitening dentist’ or tooth extraction dentist’. The examples for a keyword with a research intent can be ‘benefits of root canal treatment’, or ‘cost of laser frenectomy’. In this case, the intention is more to gain knowledge.
The point of discussion is that a dental website should be able to use these keywords in the right manner on the right pages. This brings us to the keyword optimization part. You can optimize your keywords in two ways, off-page SEO and on-page SEO. Let us discuss the off-page tactics first. This is where Google My Business listing comes into the picture.
· Google My Business listing:
You will agree that Google is the most favored search engine of all. Hence, every website should have a Google My Business listing to be effective. A majority of people all over the world have Google Chrome as their default browser on their internet accessing devices. For the Mac users, you have the Apple Maps listing. Let us look at the GMB listing.
Claiming a GMB listing is not difficult. Access Google My Business's official website and fill up a simple application form. It will not take more than a few minutes to complete the process. Ensure to enter accurate details and verify the listing before you claim the same. You must maintain consistency in your information as any sort of discrepancy can bring down your rankings drastically.
The category listing is important and so is the description. This is where you can use the right keywords. Your off-page SEO campaign can pave the way for a successful rank on the search engines.
It is also a great idea to include images of your dental clinic so that first-time visitors can find it easy to drive there. A map holder can make things easier. These are some of the off-page activities you can do for improving your rank on the SERPs. Let us look at the creation of the website in the next paragraph.
· Customer Reviews:
Positive reviews from the customers can propel your ranking to the top within no time. You can ask your patients to drop in a good word or two on your website or even third party websites like Yelp.
Another way to attract reviews is from the dentist associations in your neighborhood. You can ask the pharmaceutical stores to share their experiences about your practice on the internet.
Normally, if you provide good service, you need not ask for reviews at all. People will be happy to share their experiences. Hence, it boils down to customer service. You can also ask your existing patients to refer your website to others. These are ways of increasing traffic to your website. All these efforts are centered on obtaining a high rank on the local search SEO.
· Social media marketing
Your social media interactions can define your ranking on the SERPs. Practically, everyone has a social media account. Advertising your services through this all-important medium should see your rankings zoom in the SERPs.
This is a great place to share information about your dental services. This exchange of information between customers and you can be of great value to both. Using your keywords intelligently and linking to your service pages from your social media account can improve your position. Similarly, every page of your website should have links to social media accounts. It becomes very easy to access and share blogs through social media.
Sum up in a Snippet Style:
· It is great for dentists to invest in local SEO
· Claim your GMB listing and monitor it regularly
· Make effective use of the primary and secondary keywords
· Have a website that is capable of holding the attention of the customer
· Excellent content is the key to success in maintaining a higher rank in the search engine.
· Formulate an efficient linking strategy and update your citations
· Quality reviews from your customers are beneficial
· Have an effective social media marketing plan in the offing
Dentistry is similar as well as different from other businesses. It is similar in the sense that customer satisfaction is the foremost requirement for success. It is different because it needs a far more localized approach than other businesses. Hence, there is a tremendous need for local SEO for dentists.
Need Some more help regarding SEO for your business? Talk to the experts at Granddad Communications.