Local SEO for Education
Bring more customers by executing basic SEO steps to your Educational Services
Fix the information of your Citations
You would like people to find your educational institution immediately by typing the name on the search bar. This entails you to provide accurate addresses along with your Zip code and telephone number. A simple spelling mistake such as writing Nicholas St instead of Nicholas Street can lead the search engine to search for Santa Claus instead. You can very well use Tribe Local’s industry-wide cheapest citations and get the best discounts/price and leapfrog over your nearest competitors on the search engine rankings.
Empower your teachers and entrust responsibilities
Your teaching staffs are your assets. Use their services to promote your educational institution. Every teacher would love to have his or her name etched on the school annals. You can advertise your specialty subjects by adding the name and photographs of the teachers teaching the subject at various levels. This brings a sense of responsibility to these teachers. They can walk the extra mile to get you, fresh students, every year. Empowering your staff is the best way for any business to do well.
Local SEO for education is a necessity today
Introduction: Finding your new school is not tough
Finding schools is not at all difficult today with every school being live on the wide world of the internet. When every educational institution is active online, it makes more sense for you to get your local SEO for education on the front foot. Here are some tips that enable you to do so.
Let us begin on a funny note. There is an old joke that goes like this. The school is the only place in the world that punishes you for something you have not done. I mean, ‘the homework’.
Do schools need any SEO? People can ask this question. My riposte will be, Why not? In fact, schools should be teaching their students how to formulate an effective SEO marketing strategy for any business. Hence, it makes sense for the school to have its local search SEO campaign in place.
Let us see what it takes to build up an effective local SEO for education.
Invest well in a Google My Business Page listing:
Educational institutions are also business centers. Yes, they impart education, but do they do it free? Of course, the answer should be a resounding NO. They are as commercial as they can get. Hence, having an effective GMB listing is well within their rights.
Having a GMB listing for the school should not be tough at all. Visit the official website and fill in the requisite details and submit the information. You will get your listing in no time. However, ensure that you furnish the right details.
The name of your educational institution, the name of the street where it is located, and the contact phone number are important criteria. Do not forget to add the right zip code. There can be other schools in neighboring areas having the same name or with similar-sounding names. This makes it important to furnish accurate zip codes. These are minute details, but very important from a search engine optimization point of view.
Placing a map holder is a great idea as well. This can help people find their way through the traffic maze. The easier you make it for people, the more popular your website will be.
Include your name in local directories:
Educational institutions are best listed locally. People living in one locality in a town, say Chicago will not send their children to a far-off location in the same town. They will definitely prefer to look for a school in their neighborhood. Thus, you should include the name of your school in all local directories.
Needless to say, it should find a mention in all educational sector-related directories. You can also look for a cross-sector directory listing such as stationery stores, departmental stores, local communities, and religious institutions. People do look up these places on the internet frequently. Having your listing in these directories helps you a lot in securing a first-page rank on the search engines.
Build an excellent and responsive website:
Look out for a reputed website designer to build up your website. One of the most important aspects of building a website is its responsiveness. People do not search for anything on the internet on computers today. In fact, people use other devices like laptops, mobile phones, and tablets for their internet needs. Hence, having a responsive website can help your institution rank high on Google local SEO.
The first impression is the last one as well. This implies that your website should have an attractive home page, to begin with. This home page should contain all details you expect an educational institution website home page to have such as ‘Contact us, about us, courses taught, student’s corner, and other extracurricular activity details.
Note that the information you include here should tally with the ones you had provided while opening the GMB listing. Any inconsistency can cause confusion in the search engines thereby affecting your ranking a great deal.
On-page SEO is a very important concept of local SEO. Ensure not to cram too much information on your home page. Reserve the best content for the inner pages. Your home page should tantalizingly entice customers to browse the inner pages. This can help you add important website content to them. Consult an SEO specialist to draft your content.
Title and Meta descriptions have their importance:
Have an effective title and Meta description work for your educational institution. Ensure that they are not too long as Google has strict rules in this regard. Include a primary keyword or two to describe your services properly. People should get the feeling that they are entering an educational website and not anywhere else.
Use the services of a strong domain name:
Educational institutions can adopt the .edu or the .org domain name instead of the more common .com suffixes. This helps you to stand out from the others. The .edu domain clearly indicates that your website pertains to an educational institution. This makes it an authority website as well. Businesses that seek backlinks from such .edu websites gain a lot. Your ranking will also see a surge if you use the right domain.
Fix up your citations:
Citations are extremely important, especially in the local SEO campaigns. They form an essential part of your SEO optimization techniques by finding a mention in your GMB. Go for local citations instead of global ones. Of course, if you are an international institution, going for an additional international citation can help.
Link up effectively:
Having an effective internal and external linking strategy helps you a lot. Use the FAQ page and Services page to link to each other liberally. You can have a blog page linking towards these pages as well.
Similarly, seek effective SEO backlinks from authority websites. Connect to the school district administrative centers and seek backlinks from these .gov websites. They can boost your SERP performance.
Seeking backlinks from reputed local stores and religious institutions can also help.
Seek reviews from ex-students:
Many of your students might have settled in vantage positions in Government or other business establishments. Contact them and seek reviews. Almost all of them will help without any issue at all. They will definitely love to give back to the institution that shaped their fruitful careers. The best thing about all these reviews is that they will be extremely positive. This can help you secure the top rank in the SERPs.
Parents can also post their experiences in the special blog that you have on your dedicated webpage. Remember, people do like to read these reviews before making any decision to seek admission for their wards.
An interactive blog can do wonders:
Having a dedicated blog page is a wonderful idea. An interactive blog is most welcome. You will be able to share the latest developments with parents and students alike. This information can include school fees, details about books and curriculum, examination schedules, and so on. This is one of the best reputation management tools to employ.
Be active on social media:
It should not come as a surprise if every student has a social media account or two. It will definitely be a wonder if they do not. Hence, it makes sense to have a dedicated social media page for the school. This is the best advertisement campaign for your educational website. Announce your school holidays and re-opening dates on social media. It will reach every student within no time.
You can also use this social media account to mentor school students. The students reaching the final stages of school need someone to guide them to take up the right courses in the colleges and universities. This social media page is the perfect place to share such vital information.
Share pictures of your school history through these accounts and build up an effective cultural background among the students. This can also serve as the right platforms for students and teachers to interact. Parents can also maintain rapport with the school officials and do effective monitoring of their children. This is one of the best SEO tools that guarantee a top ranking on the SERPs.
Do your marketing right:
You need to market your educational institution. In this age of instant communication, you will lag behind if you do not make full use of the internet to market your presence. Unless people know that you offer excellent study options, you cannot expect people to know about it.
There are various ways of marketing your business. Explore all the ways, traditional and non-traditional. The ultimate aim is to do a profitable business. After all, you are not running a charity, are you? An effective online marketing campaign can help you gain fresh students every year.
You should offer various extra services like online fees payment facilities, online classes in case you miss any of your lectures, and so on.
Marketing is the key to obtaining a high rank on the SERPs.
Summary: Snippet Style
· Announce your presence through an effective GMB page
· Have an SEO specialist design your website in the best possible manner
· Good content always gives you good results
· Pay attention to your local links and SEO citations
· Update information immediately so that students can take benefit
· Connect with prominent ex-students and seek reviews and recommendations
· An interactive blog can add a lot of spice to your campaign
· Have your marketing priorities right including social media marketing
A school is a place where you build your character. Remember to inculcate these values in your children. Placing more emphasis on cultural discipline can get you a lot of students. An effective local SEO campaign can do wonders in this regard. This article will help you formulate an excellent strategy to ensure that you rank high on the SERP.
Need Some more help regarding SEO for your business? Talk to the experts at Granddad Communications.