Local SEO for Furniture Stores
Bring more customers by executing basic SEO steps to your Furniture Stores
Defining Homes with Their Furniture Items
There are many out there who are looking for specific furniture items for their home. Most opt for search engines to find a particular kind of sofa or loveseat. So, furniture stores should ensure they have a visible online presence to help prospective customers find them and purchase the furniture they like. By having well-thought-out online marketing and advertising strategy, furniture stores can boost their search engine rankings and increase their sales and revenues.
Get Found with the Help of Local Directory Citations:
As strange as it may sound, furniture is highly sought-after. It beautifies homes and makes them more functional. However, for a local furniture store to be found, it is necessary to build and track citations in local business directories and ensure the name, address and phone number are accurate and consistent.
Ensure the Business Citations are Accurate
In your hurry to create citations, you may not be consistent and accurate in the information you provide directories. Refrain from adding an 800 number in one directory and a local phone number in the other. Or, mentioning the street number in one citation and leaving out the number in the next.
Encourage Customers to Write Reviews
Your Google My Business listing is your local mini-website. So, request customers to leave reviews on your page. You can use services by Granddad to track reviews and find the actions these customers are taking on your Google My Business page. When you get reviews, respond to them and your response should be well-thought-out so that you address both positive and negative reviews with the same panache and politeness.
Track Your Local SEO Efforts with the Right Tool
Don’t assume that local SEO is a one-time affair. On the contrary, it is an ongoing process. That is why it is necessary to keep track of your efforts using the right tool. This will give you an idea of which SEO techniques are working and which ones require a little bit of tweaking.
If you own a furniture store, it is about time to take it online so that you cater to a larger local audience. Research by Google shows that when people want products or services locally, they perform an online search and a majority of those searches culminate in sales. This makes it imperative that furniture stores opt for local SEO so that they can be found by prospective customers.
Local SEO for furniture stores is more than just creating a functional website. Whether you are dealing in leather furniture, custom furniture or upholstered furniture, you need to make sure that search engines can find you and rank you high in search results. This is the only way you will attract new customers to your online and brick-and-mortar store. Using the right local SEO strategy, you can advertise your furniture business and also connect effortlessly with potential customers. However, you need to learn the ropes of local search engine optimization and have patience. Local SEO takes time and effort, but it will be worthwhile once you realize the results.
Define the Scope of Your Business
When you go in for local SEO, it has to be harmonized with your business model. This makes your local search engine optimization efforts unique to your business and ensures you get the results you anticipated. This is the reason it is necessary you sit down and define the scope of your business.
Think about your local SEO taking into consideration the following factors:
What is the range of your customer base? It invariably will be a few hundred miles as you are a furniture store.
Is the business service-oriented or brick-and-mortar business? When it comes to furniture, usually it is a combination of service and brick-and-mortar business. You will have customers coming in to browse through your collection and online prospects that may be interested in the quality and design of your furniture. Your task would be to convert them into paying customers with the help of local SEO and online marketing strategies.
Does the business have multiple locations? If you are a family-run business, you will have a single location in the city.
How can you get reviews for organic listing? We will come to this part later as it forms an integral and important part of local SEO.
Once you have defined and listed down the scope of your business, keep it in front of you. The scope will influence and affect all your communication related to your furniture business.
1. Get Your Keywords in Place
It goes without saying that search engine optimization is incomplete with keywords. Hence, take a look at your business scope and core business to get keywords. Use terms that you feel people will be using online to find your furniture store.
Remember to categorize keywords into two categories. One is the buying intent keywords which reveal that online visitors are ready to become paying customers, and the other is research intent keywords which show that your online visitors are interested in something and may decide to buy them at a later stage. This segregation of keywords is necessary as you will use different categories in different places on your website and blog.
Once you have listed the keywords, create a free Google Adwords account. This account will help you get access to the all-important Google Keyword Planner.
The Keyword Planner from Google is an extremely useful tool. It will help you come up with keywords that you may have forgotten and also help you create long-tail keywords, like a four-chair dining table or bedside tables and queen bed bedroom furniture set, that are specific to your furniture business.
2.Optimize Your Website
Once you have the keywords and long-tail keywords, it is time to insert them into your website, assuming that you have one. If you don’t get a website designed and created right away. Make sure it is user-friendly, eye-catching, and easy to navigate.
Start with the homepage. Here, you should use buying intent keywords and your city name to add the local flavor. Start with the title tag of the homepage. It is the tag that will be shown in search engine results. Hence, use the following format:
The title tag should be between 50 to 60 characters. By adding the city name, you demonstrate to Google and other major search engines the location of your business.
Thereafter, shift to meta description. This is the snipped that is displayed to searchers under the title tag. The description should be anywhere from 100 to 150 characters in length and give an overview of your main services. Hence, it should contain your primary keyword. The meta description should end with a call to action.
Finally, write your homepage content. It should range anywhere from 500 to 1,000 words and give an overview of your business and services. This is the content that will have the primary buying intent keywords. It is also the page that will either convince visitors to browse through your site or leave and visit your competition’s website. So, give it your all and ensure you come up with content that is engaging, attractive, and informative. The keywords should be woven neatly and naturally into the content and should not look forced or spammy.
3.Create Accurate and Consistent Citations in Online Business Directories
As stated earlier, people do look for furniture online. They look for ways to upgrade the decor of their home by adding new pieces of furniture. And, online business directories play a major role in ensuring that your prospective customers can find you. So, build citations in local business directories. This will fetch your website much-needed backlinks and also ensure your online presence becomes more visible.
You should ensure that you create citations in local and niche directories. Make sure your business NAP (name, address, and phone number) is consistent and accurate in all business directories. If there is a discrepancy, search engines will catch them and get confused. As a result, either your business name will be listed lowly in search results or will not be listed at all.
Since there are numerous local and industry-specific business directories, it can be tedious to list your business details in each one individually.
4.Claim Your Google My Business Listing
Google My Business Listing is like a mini-website. It can do wonders for your search engine rankings. Also, it ensures you can be found by prospective customers who are looking for a furniture store online.
It is necessary you claim and verify your Google My Business listing. Then get cracking on expanding that listing. Insert your business name and address. Make sure that this information is similar to what you have mentioned in online business directories. Put in the business hours and then upload about three to five good quality images of your brick-and-mortar store. Images should be of the exterior, interior, and perhaps a few employees working. You can even put images of your customers after getting permission from them. Make sure you put a local number to prove to Google that you are indeed a local furniture business.
Use buying intent keywords and long-tail keywords in the description of your business. This description should be about 200 words in length. If you get the SEO right, you could end up being featured in Google’s famous three-pack.
5.Focus on Getting Customer Reviews
Reviews matter a lot not just for online optimization, but also to create trust among your target audience. Most people believe the online reviews they read, and this will determine whether they patronize your furniture store or not.
So, get in touch with your customers, preferably by email, and ask them to write a review on your Google My Business profile. To make it easy for them, send them the link to your profile.
Also, encourage your customers to write reviews on your social media pages and local directories. This will help to establish your online credibility and also spread the word around. Remember, it is also necessary to respond to reviews. You should respond to positive and negative reviews. Many times, customers will change their negative reviews if you proactively speak and communicate with them. This is because they see it as a way of trying to improve yourself. In fact, you should use the reviews to find what your customers need or expect and then work to meet those expectations.
Once you have about five reviews on Google My Business, they will begin displaying in the listing. Just check the reviews on a daily basis and respond to them diligently. The more stars you get, the more credible your business appears.
You will be amazed how blogs can engage customers and prospects. So, begin blogging related to the furniture industry. This will make you a reliable source of information related to the industry. In turn, this will boost your credibility. Also, when you make an effort to post fresh and creative content regularly, it will keep your visitors coming back for more. They will wait eagerly for new content and spread the word around.
You can even put links to the blogs on your social media pages. This will encourage your followers and their friends to visit your blog and from there your website. This is how viral marketing is done. It helps drive traffic to your website and when there is an increase in footfalls to your site, it will rank higher in search engine results. When your site ranks higher, you will get more visitors. Now, do you see how everything ties up?
How to boost the ranking of your business with a local SEO strategy for furniture
· Define the scope of your business
· Choose keywords carefully
· Concentrate on keywords with buying purpose
· Optimize the website for keywords and long-tail keywords
· Create accurate and consistent citations in online business directories
· Claim your Google My Business listing
· Get reviews from customers
· Write informative blogs and link to them through social media
The Bottom Line
Search engines are becoming the source of information. Consumers are searching for nearly everything they want online, and furniture is high on the search list. People are looking for furniture that is attractive, high quality, and affordable. If you can fulfill those needs, you will be ruling the roost in the online and offline realm. So, it is important you focus on local SEO that is specific to your business and get results that you may not have envisaged.
Need Some more help regarding SEO for your business? Talk to the experts at Granddad Communications.