Local SEO for Gardening and Landscapes
Bring more customers by executing basic SEO steps to your Gardening and Landscapes
Ensure consistency in your NAP – Fix the Information of your Citations
For people to locate you in this world, do you not supply the proper address? Similarly, you need to submit proper information on the internet for your customers to be able to contact you. Maintaining the consistency of your information is the key. It should not be Patrick Street in one directory and Patrick St in another. You end up confusing the Google search engine bots. Now, that should be the last thing you do. Consistency of information will bring in the flow of clients automatically.
Have a strong local presence – Be there for your customers
Being there for your customer means your name should be on the internet search engine when they search for you. This entails you having a presence in all local directories. People prefer local experts to handle gardening and landscaping. Having a presence in all local directories makes you more visible. A cross-presence in other industry directories like home-improvement, real estate, etc is also beneficial. Ensure that your customers find you when they need you the most.
Optimize your brand value – Marketing is the key
Every business requires the marketing of some sort. Gardening and landscaping is not different from any other business in this regard. You have created a reputation over the years. Maintaining it is the key to success. Use various media channels to market your brand. The most popular one is to have audio and video content in your webpages in addition to text content. People relate to images and video more than they do to texts. The onus is on working smart and not working hard to achieve success.
Encourage positive reviews – Let the world know that customers love you
One of the best methods of marketing in business is by word of mouth. Customer reviews do the same thing in online marketing. Generate positive reviews from your customers. Give them a reason to submit positive reviews by providing excellent customer service. If you have won any testimonial or award in recent times like ‘Best Gardening Company in town’, advertise the same on your home page. Let people know that you have been recognized. It works in your favor.
Local SEO for Gardening and Landscapes
Introduction – Make the surroundings a better place to live in
Gardeners, by nature, have the innate quality of nurturing. They develop this habit by nurturing their plants day in and day out. It is now time that they nurture SEO as well because that is the best way to achieve a top rank in the local search engines. That should not be difficult for them because of this inborn trait of nurturing. Use it to your advantage and build up your local SEO for gardening and landscaping. It should be easier than nurturing your plants, we promise.
1.SEO for gardening and Landscaping – Why?
The onus today is on working smart rather than working hard. Of course, hard work pays, but smart work pays better. The smart person is one that moves with the tide. The trend today is to have an online presence in every business. This includes your gardening and landscaping. People are rapidly moving towards online searches. If that is the trend, it makes sense to follow the trend and give people what they want. This article will help gardening and landscaping businesses to have a compelling online presence.
2.Understand the basic concept of SEO
The demographics of the customers are changing worldwide. People are gravitating towards online searches. Research proves that 50% of customers doing a local search on their smartphone end up visiting a store within a day. That should be a valid reason enough to make the switch and be available online for your customers.
True, gardening and landscaping businesses grow by word of mouth. However, when you have the technology to help you, it is a smart thing to take advantage. When it works to your benefit, why should there be any room for complaints? Having an SEO strategy in place for gardening and landscaping is essential today.
3.National SEO vs Local SEO
Understand that there are two sets of audiences out there in the market, the national audience and the local audience. Naturally, for a business like gardening and landscaping, people prefer to search locally.
When you type out the words, ‘gardening services in Los Angeles’ in the search bar of Google or Bing, the search engine immediately senses that a local search is better suited for the keywords. Hence, you invariably get a localized search result. The key is to top this list.
Having a local presence is essential for this activity. Let us look at the various aspects to focus on to build a strong local SEO strategy.
4.The concept of Google My Business
Which task is easier, typing out a few keywords on a search engine bar or browsing through the voluminous Yellow Pages directory? Even a school-going kid will opt for the former technique. Hence, it makes sense to have an online presence for people to find your gardening and landscaping services easily.
Google My Business is the right place to go. Claim your listing as quickly as possible. It is one of the easiest things you will ever do on the internet. Access the Google My Business official website and fill in the details asked for. Within minutes you get your listing on Google. Optimize this listing and ensure that your name appears at the top. One way of doing it is to provide the proper details like the name of the company, correct address, phone numbers, and hours of operation, etc. This is also known as NAP information in SEO circles.
Claiming your GMB listing is one aspect, monitoring it is another. There are chances that someone else can duplicate your listing on GMB. Under such circumstances, the traffic to your website gets affected. Monitoring the GMB listing from time to time to discourage such occurrences is necessary.
The accuracy of your citations is of prime importance. Google search engines do allow search in spite of minor spelling mistakes like saying ‘Seatle instead of Seattle’. However, if your address is at ‘Nicholas Street’ and you type it as ‘Nicholas St’, the search engine bots get confused and may lead you on the wrong path.
5.Customer reviews do the trick:
When you provide excellent services to your customers, there should not be any problem in seeking positive reviews from them. Encourage your customers to post their experiences with you in the appropriate forum. Google gives preference to websites that have positive reviews. The numbers of reviews are important as well.
Consider the scenario. A gardening website has one review and it is a 5-star one. You have another website having 50 reviews with an average of 4.5. Which one will you select? Naturally, you will choose the latter one because the experience is a vital factor.
The placing of the reviews is also an important factor. Imagine the plight of your website if the first couple of reviews any customer reads are negative ones. He ends up with a prejudiced mindset in spite of the fact that the next ten reviews are positive. Hence, placing your 5-star reviews at the top is important. Invest in a service like ‘Get Five Stars’ is beneficial as this ensures the first reviews your customers see are positive ones.
6.Images matter a lot:
A picture can say what a thousand words cannot. Remember these words when you post images of your gardening and landscaping business on the website. Choose your images carefully to synchronize with your business. They should be attractive and convey the message at the same time.
You should always try to include a reference or two about some high-profile work you have done in the recent past. Images of your gardening company receiving any kind of recognition or appreciation can also build up the element of trust in your company.
As far as GMB listing is concerned, images of the exteriors of your shop should do the job. Including a landmark or two near your location can help people find their way easily. A map placeholder can also do the trick for you. The principal objective is to get your clients to find you easily.
7.Engage local audiences in your title and Meta description tags:
The title of your post is the first thing visible on the search engine page. Describing your services while encouraging local audiences helps strike a positive chord among people. They automatically feel a sense of attachment. Similarly, your Meta description tag should also describe your services keeping local engagement in mind. These are small matters, but they do have large implications on the ranking of your website.
8.Blogs – The more interactive they are, the better they work for you
Have interactive blogs on your website. People can share their opinions and comments. You can also use these interactive blogs to clarify many matters regarding gardening and landscaping. This is one of the best places to dispel valuable information to people. Have some guest bloggers working for you to post quality content. If people find your blogs informative, they can bring traffic to your website. An increase in such organic traffic helps in improving your ranking. Have fresh content by refreshing the blogs frequently. You need to maintain the No.1 ranking. Fresh content enables you to do this.
Share some DIY gardening and landscaping tips through these interactive blogs. Customers love this sort of activity. They participate in it wholeheartedly and bring in their share of friends and acquaintances as well. This helps to improve your customer base.
9.Social media – How can you ignore it?
Ignore social media marketing at your own peril. The preferences of people have changed over the years. People literally cannot live without accessing their Facebook pages or Twitter accounts every couple of hours or so. You have other social media accounts like Pinterest, Instagram, and WhatsApp to contend with as well. Hence, you should also be active on social media by having a dedicated social media page for your business. Have links to social media accounts from each of your webpages. This makes it easy for people to post and share messages.
This technique helps you to have access to a wide range of customers and admirers that you might never have met until now.
Summary – Snippet Style
· Build up an effective off-page SEO strategy
· Claim and maintain your GMB page listing
· Seek positive customer reviews and post them on your website
· Post-high-quality images to entice people to visit your business
· Have an attractive home page for your website
· Ensure quality content
· Manage your linking strategy well
· Have a great social media presence
Gardening and landscaping businesses do require local SEO for improving their businesses. They get access to a larger clientele by improving their visibility. Following the techniques laid down in this article can help in formulating an effective local SEO strategy for gardening and landscaping businesses. This helps you to attain and maintain the top rank on the SERPs.
Need Some more help regarding SEO for your business? Talk to the experts at Granddad Communications.