What is Long Tail SEO?
The long tail of search is that the limitless space of low-volume (and often low-competition) keywords. Long-tail SEO may be a technique for generating high-value organic website traffic. It targets long-tail keywords, which are search terms that contains three or more words. They even have a lower search volume and competition rate, also as a better conversion rate than short-tail keywords.
Long-tail SEO encourages us to abandoning of vanity, because high-volume, so-called “vanity” keywords are often out of reach or, at best, will empty our bank accounts. Low-volume keywords could also be less attractive on the surface, but as you start to compete on hundreds or thousands of them, they represent more traffic and ultimately more sales than a few vanity keywords.
What are Long Tail Keywords?
When you’re searching online and not 100% sure what you’re checking out , you tend to type in vague terms which are often quite broad (at least initially). Long-tail keywords contain three or more words. In comparison to short-tail keywords, which contains one to 2 words, long-tail keywords target broad concepts and user intents. As a result, long-tail keywords have a coffee search volume, competition rate, and cost-per-click (CPC)
These are the kind of keywords and phrases that businesses optimize (if they’re applying SEO to their content) so that their content appears in the SERPs and is presented to you. But a lot of these broad (or parent keywords) are highly competitive (lots of businesses want to use them) and difficult to rank for; particularly if you’re a very small business or a very new business. While it’s true that long-tail keywords will usually get less traffic than regular keywords, it’s also true that a lot of businesses don't actually use them properly. Therefore, the ROI on them is often higher.
Example of long-tail keywords
Targeting less frequently searched terms, such as “make coffee filter at home” or “content marketing for software companies,” you can get on Google’s first page much more easily.
Variations of long-tail keywords work as well (Google is capable of understanding related keywords and variations).
Examples: "homemade coffee filters", "Content marketing for SaaS", "Content marketing strategies for software".
Long-tail keywords take their name from a graph of Google’s search results. A few terms (the “head” of the graph) are searched frequently, but the bulk of searches (the “tail” of the graph) are for extended and more obscure keywords.
Why are long-tail keywords important?
Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and typically longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a better conversion value, as they're more specific. They allow you to gradually get more traffic to your site and be found by new and motivated audiences.
One of the explanations that long-tail keywords are important is because it's far easier to rank using these keywords than it's other ones; assuming it’s done well. This is just because fewer websites are competing for the highest spot when it involves long-tail keywords.
If you find yourself focusing on long-tail keywords, it is possible (and probably) to deliver more traffic to your website and thus, more inquiries and leads.
Why focus on long-tail keywords?
It’s much easier to rank for long-tail keywords than for more common keywords because fewer websites compete for top rankings within the result pages of Google. The longer (and more specific) your search terms are, the better it's to rank for the term. Because of the vastness of the web , it's easier to seek out your audience for your particular niche. Focusing on a gaggle of long-tail keywords may result during a batch of traffic altogether.
Another advantage of that specialize in long-tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to shop for your service or product.
How to Find Long-Tail Keywords
Discovering new long-tail keywords is straightforward , and you'll create a considerable list of keywords in minutes. Your first goal is to make an inventory of 20-30 keyword ideas—starting from the first keyword you’ve already chosen. To create your list, go through our favorite places to find long-tail keyword ideas, plug in your primary keyword, and write down what you find.
As you add keyword ideas to your list, filter out anything that isn’t relevant to your content goals or your audience. You don’t got to be too stringent, though; we’ll be narrowing down this list within the next section.
There are literally a couple of ways in which you'll find long-tail keywords; some paid and a few free. Below are a couple of examples (of the various available tools).
Google autofill (free)
Start typing your query into Google and prompts will appear suggesting completion of your query. These suggestions are based on previous searches.
People also ask (free)
When you complete an enquiry query, you'll often be given an inventory of searches people used which Google feels are associated with your search.
AHREFS is a powerful SEO analysis tool. It is able to:
explore keywords and other metrics of internet sites (not just yours);
provide a variety of relevant keyword ideas, difficulty (of ranking for that keyword), and traffic estimates;
website audits (how sound is your site);
and more. Social Hive uses AHREFS for all our clients’ SEO.
If you don’t want to spend the time manually keyword finding and checking, there are professionals that you simply pays to try to to this for you. This is much quicker than doing it all manually and you’re likely to urge significantly better results because they’re experts in their field.
Want to learn more about this? get in touch with experts at Granddad Communications