SMB Marketing Trends in 2021

Updated: Apr 1

As the C0vid-19 pandemic has been a game-changer for small businesses, The pandemic has had a much deeper impact on small and midsize businesses (SMBs), on the supply as well as the demand side. now optimistic that 2021 will be a brighter year. During this downtime, small businesses have the opportunity to figure out what works with their marketing strategies and channels. The time has arrived when marketers must scrutinize their marketing strategies. Every now and then the marketing world is changing rapidly with every passing time. As a concerning matter, the small businesses need to deliver more focused attention on these changes as they need to compete with more reputed and popular names in the industry.

Don't worry, there are already some trends underway that will color how we approach marketing in the coming month's. these trends will drive small business in the year 2021,

Build a strong Online Presence

Image Credits: Huffpost

Online marketing is the biggest shift since the industrial revolution began. The old way of advertising is no longer working the way it used to. social media marketing has gone from a new idea to an absolute must for marketers. Build a strong social media presence as Social media is part of the majority of small businesses’ marketing plans. Almost all small businesses (88%) invest in social media. The craze of Facebook, Instagram, Pinterest, LinkedIn, etc. is not a hidden fact. All these online platforms have the required potential for dragging the customers, right in place from the business point of view.

Video Marketing Trend

Image Credits: Buffer

For ages, we’ve seen video marketing trends evolve from 30-second ads and viral videos to vlogs and live videos. When coming to small-scale businesses video marketing is a very major and important part to increase sales. 65% of customers say that watching product videos before purchasing gives them a clearer picture and trust about Video marketing is never out of trend. Video marketing is a great strategy to use in 2021. it makes them more confident about buying the product. The quality and content of the video should be great and unique. where it is a major source where the audience gets attracted. partnering with local videographers to tell stories relevant to your audience is a great idea.

Google my Business for your Business:

As people rely more heavily on Google to find the answers to their most pressing questions, Google is becoming a big part of how users discover products and services in their area. Google My Business (GMB) is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google. as a business owner, there are several benefits of using your Google My Business profile to enhance your online visibility Google My Business page for enhancing their visibility and improving their local SEO in the market. It now focuses on having more accurate and transparent business details for making in the search results of Google. Thus, the businesses must maintain all the required information regarding their phone numbers, email ids, address, related websites, names, etc. in complete detail and accuracy on their homepages or websites.

Reviews Matters for your Business

Reviews are very important for your business services, 80% of the customers check the reviews of the product before actually making up their mind for buying the product from your site. Positive reviews are the best way to increase your business. and reviews from google businesses are more trusted sources for the customers to buy your products. It is most visible, and your Google Business listing lets people call or visit the website. Getting Google reviews is the best way to attract an audience. It increases your customers.

Influencer Marketing

Image Credits: Pam moore

Influencer Marketing is the fastest-growing customer acquisition marketing method. Nearly 60% of marketers say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing to be effective. Consumers Trust Other Users More Than A Branded Message Not only does it make more economic sense to use micro-influencers, but it is also a more effective way to grow your business and cultivate customers. Micro-influencers are proven to generate 60% more engagement This comes down to one simple fact – consumers love hearing from other consumers. so try to invest in influencer marketing which brings you more customers.

Quality of Content:

Image Credits: MarketMuse

Creating great content on social media increases your brand awareness and traffic to your business and generates revenue for your brand. You should be actively posting your content on day to day basis on your social media pages. The content which you create should look like you are the owner of your content. Your content ideas should be unique and should be related to your brand. You should attract your target audience with your content.


As a Small scale Business, it's obviously hard to survive at the start but once they are working and planning on strategies as per the trends of the year, the journey will definitely become easy for them. they need to focus on investing their time and efforts on the right trends for marking

Want to learn more about this? get in touch with experts at Granddad Communications