Social Media Marketing for Small Businesses(SMBs)
Updated: Jan 12
If you own a small business, the word social media marketing may sound challenging and intimidating, but it is worth the time and practicality required in 2020. But where do you start if you are completely new to this form of marketing? Sure, you can start by sharing the link to your website, but you’re going to need to do more to keep your audience interested in your product/service. Don’t worry, we’re going to run you through some of the basics to get you to your destination.
What is Social media marketing?
Here are 10 great tips for social media marketing for small businesses!
1. Identify your goals
2.Get inspired by your industry
3. Analyze your competition
4. Create “business” social media accounts/pages
Some popular platforms offering business/brand social media accounts:
5. Find and know your audience
By doing your own research, you’ll likely have found your audience and how they interact with social networks. You may also find that your specific target audience seems to be more active on LinkedIn, but also present on Instagram and Facebook. Whatever your findings show, be sure your strategies in social media backs it up. If your audience is more active on LinkedIn, you can put more effort into it versus a social network they’re not as active on. It’s also important to have some sort of presence on all major social networks.
6. Create captivating content
There’s another way to ensure that you’re keeping your content fresh and relevant is keeping up with social media best practices. We at granddAD communications work continuously on the content that is more relevant which will make our client social media marketing more engaging with the audience they target.
7. Create a social calendar to stay ahead
8. Post regularly
Now you’re getting the hang of things doesn’t mean you should be publishing/posting 15 Facebook posts a day. In fact, overposting will make people unfollow you, as you’ll look spammy. Instead, concentrate on quality over quantity with your posts.
So, how much you should be posting on social networks:
9. Engage and respond to your followers
It shows that your brand is active and responds to social media.
It will be a fantastic source of data, feature requests, and additional feedback – all for free!
10. Monitor your performance