How to start a Digital Marketing Agency
Updated: Apr 1
Digital Marketing is nothing but online marketing or internet marketing. The entire world has become completely digital now. Digital Marketing is one of the fastest-growing industries in India so there is huge scope to start a digital marketing agency in India that helps small businesses and startups in India. Do you know that digital market spending is supposed to climb to $375 billion by 2021? Though Starting digital marketing is a long process, to go from nothing to having an established digital marketing business with clients and employees.
Here are a few tips to start your own digital marketing agency:
Think Your Strategy:
The first step is to be serious about establishing yourself in the digital marketing industry, and think about the strategy, and also building the skills and self-confidence necessary to run a digital marketing agency.
Think about Business management skills and digital marketing technical skills which mean you need to know what digital marketing is, how it works, and how to run campaigns for increasing your client’s traffic and sales, using one or more digital marketing channels.
The idea is to play with your strengths. Do not begin by taking on too much. The rules of the start-up game apply here. Start small, and build the company.
Register your Digital Marketing Agency :
you can be a solopreneur initially, you will need to get a business identity if you want to scale up. it’s time to make it official, Depending on how you want to move ahead, you may consider registering your business.
And to start up a digital marketing agency these are the things which you need to register and create, Decide the name of your business, Design your logo for your company. Getting a logo helps you in creating a brand identity and helps in making your brand memorable. Register your domain name, Register your business legal entity with the relevant authorities, create a website of your company, Create business cards and Carry your business cards with you and hand them over to potential clients at trade shows, airport lounges, business centers, conferences, etc. The more you hand out, the more visible you become.
Know your Competitor /Get an idea about what kind of services you would provide your Clients:
Before reaching your client do research and know about your competitors in digital marketing and know what services they are providing to their clients. When you research your competitors, you’ll then be able to understand how to surpass them.
This is how you can do your competitor analysis, you’ll want to use the same keywords your business would use online. Narrow down about 10-15 competitors. check out what are the techniques and what’s successful and how they’re earning their profits.
Then decide what kind of digital marketing services you want to offer your potential clients. Generally, a full-service digital marketing agency offers services like SEO, Content marketing, Email marketing, Web design and Development, PPC (Google Ads, Bing Ads, Facebook Ads, etc), Social media marketing, Conversion optimization, Graphic designers.
As a startup marketing agency, it will be very difficult to offer all these services from the beginning so choose the ones that match your skills and your goal at this stage is to keep your costs low and depend on your skills. If you try to go full-service from day one, there is a big chance that you’ll get a loss for your company.
Hire the Right Talent:
In the digital marketing field, all you need to have is creativity. whether you’re building an agency internally or externally, you have control over hiring the right talent for the right role. Each member should have some expertise in a particular aspect of digital marketing. For instance, you can hire an SEO expert, a Google Ads expert, a social media manager, a creative content writer, and graphic designer, and so on. Solopreneurs can hire freelancers who have expertise in different digital marketing activities. build your network, then you really have a great chance at hiring people in the industry.
Build your portfolio
To build your portfolio fast you have to provide services to clients at a low cost. Getting positive reviews from customers will help you sign up for more and bigger clients in the future. If you have a decent portfolio and reviews from past customers it’s easy to get new clients with low marketing budgets to secure clients with big budgets that can generate good profit.
Pick Up the projects from Freelancer Websites:
There are many freelancer websites like Freelancer or Upwork or work hire, Truelancer Craigslist, Fiverr, Peopleperhour, and many more websites where you find freelancer digital marketing projects from various big and startup clients.
If you're thinking of starting a digital marketing agency it is a smart idea to start small and focus on a specific niche. It will take time and tons of work, in the beginning, and a few breaks. But once you grow in this field it will pay off at the end of the day and will bring in so many opportunities to hit it on in the market.
Want to learn more about this? get in touch with experts at Granddad Communications