An SEO strategy is the process of planning, outlining, and implementing steps designed to improve search engine rankings. taking strategic SEO decisions involves increasing your online visibility by considering a wide variety of aspects, such as your web design and quality of content.
SEO is significant to your online marketing efforts — incorporate SEO into your design from the beginning. Planning ahead can save you time and money on sites that lose functionality. Keep your site up to date with the latest SEO strategies and improve your rankings. Keep reading to learn which SEO decisions you need to make before you get started. Search Engine Optimization (SEO) increases your visibility to search engines like Google. Customers can find you more easily if you rank higher in their searches. If you're performing on a replacement website design, confirm that you simply are making a strategic program optimization plan before getting started. This can be a difficult thing to try to do as there are numerous routes to travel.
Research your Competitors
Competitors' research for your marketing campaign is very important. Identify who is ranking for your keywords and evaluate their sites. Evaluate your competitors on the basis of, How well do they do what they do, Do they have a strong brand image, know how well do they use links? What does their link profile look like, research on are they doing anything innovative with their site’s architecture and layout, and how big is your competition and how well are they doing!
Design your Content
Consider what types of content you will host. Will it be large guides/whitepapers, or a video library? Our content strategy must be planned out now to know what formats you'll use and hence what quiet functionality this may require. Knowing what content type you will producing will help with designing page types and create a more consistent user interface.
Take a Technical desition for your website before you build
Technical areas to consider in order to avoid future migration/rebuild. Decide on whether you would like to use HTTPS or HTTP. In most instances, the solution is going to be the previous, considering that this is often also one among the ranking factors by Google. The rule of thumb is that if you ever plan on accepting payments on your site, you need HTTPS on those pages at a minimum. Google changes its ranking criteria often. Make sure it is easy to update your site to keep your site relevant. There are a lot of platforms available for designing your own custom website. Whether you choose a free or premium site-building service, make sure it’s easy to update and navigate.
Decide on a canonical version of your URLs
Duplicate content issues may arise when Google can access an equivalent piece of content via multiple URLs. Without one clear version, pages will compete with one another unnecessarily.
In the developer’s eyes, a page is exclusive if it's a singular ID within the website’s database, while for search engines the URL may be a unique identifier. A developer should be reminded that each piece of content should be accessed via only one URL.
Speed of Your Website
The web development staff members are often provided with unrealistic deadlines to produce and deploy the codes. This strategy usually backfires, especially if the task at hand features a high priority just like the development of your website.
When developers are forced to code quicker, then they are more focused to write a “workable” code rather than aiming for quality and perfection. Therefore, take your development team into confidence and give them sufficient time for designing your website. However, you must remember that the user experience of your website is a highly necessary requirement. Convey them to apply optimization such that your target audience does not get annoyed by the loading speed of your website.
Architecture and internal linking
Effective information architecture is critical if you want search engines to be able to find your content and serve it to users. If crawlers cannot access the content, they can't rank it well. From a human point of view, information architecture is important so that users can easily find what they are looking for.
Where possible, you ought to look to make a flat site structure that will keep pages no deeper than 4 clicks from the homepage. That allows search engines and users to find content in as few clicks as possible.
Use keyword and competitor research to guide which pages you ought to have. However, the way pages should be grouped and connected should be user-focused. See how users map out relationships between your content using a card sorting technique — you don’t have to have a website mockup or even products in order to do that.
Languages and locations
If you are planning on targeting users from different countries, you need to decide whether your site would be multi-lingual, multi-regional, or both. Localized keyword research and duplicate content are all issues better addressed before the site build.
Using separate country-level domains gives a plus of having the ability to focus on a rustic or language more closely. This approach is, however, reliant upon you've got the resources to create and maintain infrastructure, write unique content, and promote each domain.
Want to learn more about this? get in touch with experts at Granddad Communications