Updated: Apr 7
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
In 2020, India has around 700 million internet users, and the numbers are expected to grow to over 970 million users by 2025. This shows how the market is expanding and how it is expected to expand in the next few years. So, the opportunity is huge and how marketers are going to use it changes everything.
Digital marketers today live and die by the tools of the trade. Modern marketers are expected to be a million places at once. Whether we’re digging through data or fine-tuning our social presence, relying on the right digital marketing tools means saving time and maintaining our sanity.
Here is a list of tools that are valuable to marketers of all shapes and sizes. After all, no two marketing teams are created equal. It doesn’t matter if you’re on a pint-sized team or you’re looking for enterprise-level digital marketing tools–this all-inclusive list has you covered.
Organic Social Media Tools :
As of September 2017, Facebook has over 2 billion monthly active users, Twitter has 320 million and Instagram has well over 700 million. With so many people spending so much time on social, it’s becoming one of the most important channels for brands to leverage. That’s why social media management tools have become the staples of companies both big and small.
Paid Social Media Tools :
The power of social sites goes far beyond organic reach. Paid platforms can get your brand in front of large groups of active users that you’d otherwise be unable to reach. The major social networks have so much data on their users that targeting can become extremely granular and effective, making social an ideal place to pay for impressions.
HubSpot Email Marketing :
HubSpot, a company well known for its CRM and inbound marketing software, recently launched an email marketing product. HubSpot Email Marketing is easy to use, boasts impressive deliverability, and of course, comes natively integrated with all other HubSpot products, such as the free-forever CRM, as well as hundreds of other popular marketing tools. The tool comes with a Free Plan which includes up to 2,000 email sends/month, contact lists, a drag-and-drop email builder, and ready-made templates so you can get started right away.
If you’ve dabbled with some email platforms and feel ready to take it to a more advanced level, Marketo could be the solution for you. Although email is a huge facet of its business, it is by no means the only part of the tool. This makes Marketo ideal for those in search of all “all-in-one” weapon for their marketing arsenal. Marketo emphasizes automation as part of its suite of digital marketing tools, with email marketing as a major piece of that puzzle.
Canva is a free, web-based design tool you can use to create unique images to share on your blogs, social networks and beyond. You can use Canva to create completely unique images from scratch or to polish up some photos that you already have on hand.
If you don’t have the time or artistic flair to create your own pieces of content, then you can use a tool like Visual.ly. Visual.ly is a platform that pairs those who need content up with those who can create it. The site charges a flat rate for each type of project, which includes Infographics, e-books and video