The ongoing COVID-19 pandemic has been difficult for every business that operates. It was a year like no other, really, with current events dramatically shaping digital marketing trends. Months of various customer responses to COVID-19 have given us some insights into the marketing trends that are working during this new normal and what you'll expect in 2021.
Trending topics of digital marketing for 2021,
Increase in influencer content
Influencer marketing may be a sort of social media marketing that uses endorsements and merchandise mentions from influencers–individuals who have a fanatical social following and are viewed as experts within their niche. Influencer marketing works due to the high amount of trust that social influencers have built up with their following, and proposals from them function a sort of social proof to your brand’s potential customers. influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works due to the high amount of trust that social influencers have built up with their following, and proposals from them function as a sort of social proof to your brand’s potential customers.
Google Listings and Local SEO
Local SEO is important to smaller businesses that operate a regional. local SEO prioritizes appearing on SERPs during a specific location. local SEO strategy is to say and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google and include information about their company, like their address, phone number, business hours, and types of payments accepted. This strategy relies on marketing your brand, products, and services to local leads and customers. without local SEO, your business might be losing out on a big amount of traffic. so listing your business in Google is important and should do local SEO for your Google listing.
Voice search is never out of Trend
Voice recognition software from Siri to Alexa, voice search can now boast a 95% accuracy rate which is the same as most humans. Every day thousands of the latest voice command devices are sold around the world. many people are choosing to use their voice instead of their typing to get the information they need. voice search statistics show that this trend is increasing year over year and now nearly half all searches are voice-activated. . So, if you’re not focusing a number of your digital marketing on voice search then you’re getting to miss out on an outsized segment of your audience. As you're employed on your SEO strategy and your social media strategy for the approaching year, you would like to also create a voice search strategy for 2021.
Video marketing & Webinars in 2021
Video is at an all-time high. Most out-of-home entertainment options are canceled, and other people are staying safe reception. This means they’re spending longer than ever consuming video content. Video is powerful. A spoken message over video is more empathic and relatable.
A “webinar is an informative lecture transmitted over online video. Webinars are just another sort of content marketing, where you set useful information ahead of the audience to draw in them to your business. a webinar helps any type of content establish your business as a trusted expert in your industry. It helps build your brand recognition and helps retain customer loyalty. Your content is often helpful guides and tutorials, interesting facts and figures relevant to your industry, insightful commentary on breaking news and events in your field, or maybe just simple amusement.
Automated Smart Bidding Strategies in Google Ads
Automated bidding is a Google Ads bid strategy designed to maximize results based on your set campaign goals. conversion results by tracking and analyzing data signals from every search and click on. Using this data, Google will either increase or decrease bids supported whether or not it believes a click will end in a conversion. For example, it'll set a better bid for a searcher who is more likely to form a sale. To use Smart Bidding, you want to have conversion tracking enabled (unless you're using Enhanced CPC with Display campaigns). Additionally, Google recommends that advertisers have a minimum of 30 conversions within the past 30 days before using Target CPA and a minimum of 50 conversions before using Target ROAS.
Social Messaging apps
The popularity of social messaging apps is huge now. people are spending more time messaging each other, it makes sense to market your company’s products and services where your potential customers are hanging out. Social messaging apps are often very useful in sending messages to customers directly, as they permit personalization and add value to the user experience. In addition, people expect businesses to possess a presence on messaging apps because it’s an immediate and straightforward thanks to interacting with them.
we will also continue seeing Live-streams will become increasingly common, purpose-driven brands that champion sustainability will rise to the top, and UGC will remain an integral part of every marketing strategy.
Want to learn more about this? get in touch with experts at Granddad Communications